AGO Partners

AGO Partners is a Los Angeles-based venture capital firm dedicated to investing in entrepreneurs who are building companies that contribute to a "better world." Founded with a clear mission to support businesses with positive societal or environmental impact, the firm primarily focuses on the consumer sector, particularly direct-to-consumer (DTC) brands across various lifestyle categories. Their investment philosophy emphasizes supporting innovative companies that are not only financially promising but also align with their core values of impact and sustainability.

The firm's portfolio showcases a strong inclination towards high-growth consumer brands in areas such as home goods, beauty, food and beverage, and lifestyle products. Notable investments include companies like Ruggable, a popular washable rug brand, and Supergoop!, a leading skincare company focused on sun protection. AGO Partners typically engages with companies at the Seed to Series A stages, providing crucial early-stage capital and strategic guidance to help founders scale their operations and expand their market reach. Their expertise lies in identifying and nurturing brands that resonate with modern consumers seeking quality, convenience, and purpose-driven products.

AGO Partners operates with a focused fund size, having raised approximately $25 million for its inaugural fund, AGO Partners Fund I. This fund size allows them to make meaningful initial investments while also reserving capital for follow-on rounds to support their portfolio companies' continued growth. Based on their investment activity, which includes participation in over 15 distinct companies, their typical first check size ranges from approximately $500,000 to $3,000,000. This range positions them as a key partner for early-stage consumer startups looking for strategic capital and a partner aligned with their mission to create a positive impact. The firm's hands-on approach and deep understanding of the consumer landscape make them a valuable resource for the founders they back.