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Angels Den

Europe, England, United Kingdom, London

Description

Angels Den is a prominent angel-led crowdfunding platform based in London, United Kingdom, established in 2007 by Bill Morrow. The platform's core mission is to bridge the gap between ambitious, high-growth businesses and a vast network of angel investors. Unlike traditional venture capital firms, Angels Den leverages a crowdfunding model, allowing multiple individual angels to co-invest in promising startups and scale-ups, thereby democratizing access to early-stage capital.

The platform operates by vetting businesses seeking funding and then presenting them to its extensive network of registered angel investors, which reportedly included over 6,000 angels at one point. Angels Den facilitates this connection through various means, including online deal flow and organized pitching events, where entrepreneurs can present their ventures directly to potential investors. Businesses typically look to raise between £150,000 and £5 million through the platform, indicating a focus on companies with significant growth potential that are beyond the very earliest seed stage.

Since its inception, Angels Den has played a significant role in the UK's startup ecosystem, claiming to have helped businesses raise over £60 million in funding. For individual angel investors participating on the platform, typical first cheque sizes generally range from £5,000 to £50,000. This flexible investment structure allows both seasoned angels and those newer to the asset class to participate, contributing to a diverse pool of capital and expertise for the funded companies. The platform's longevity and stated impact underscore its position as a key facilitator of angel investment in the UK.

Investor Profile

Angels Den has backed more than 91 startups, with 0 new investments in the last 12 months alone. The firm has led 2 rounds, about 2% of its total and boasts 4 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Undisclosed, Angel rounds (top funding stages).
  • Majority of deals are located in United Kingdom, United States, Germany.
  • Strong thematic focus on E-Commerce, Mobile, Software.
  • Typical check size: $6K – $65K.

Stage Focus

  • Seed (60%)
  • Undisclosed (18%)
  • Angel (9%)
  • Equity Crowdfunding (7%)
  • Pre Seed (4%)
  • Series A (1%)
  • Series Unknown (1%)

Country Focus

  • United Kingdom (91%)
  • United States (7%)
  • Germany (1%)
  • Finland (1%)

Industry Focus

  • E-commerce
  • Mobile
  • Software
  • Analytics
  • Internet
  • Advertising
  • Apps
  • Enterprise Software
  • Retail
  • Saas
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Angels Den frequently co-invest with?

A5
Europe, Hampshire, United Kingdom, Winchester
Co-Investments: 1
Oxygen Accelerator
Europe, Birmingham, United Kingdom, Birmingham
Co-Investments: 3
Coral Reef IO
Europe, England, United Kingdom, London
Co-Investments: 2
London Co-Investment Fund
Europe, England, United Kingdom, London
Co-Investments: 2
Cambridge Capital Group
Europe, Cambridgeshire, United Kingdom, Cambridge
Co-Investments: 3
Craigie Capital
Europe, England, United Kingdom, London
Co-Investments: 2
Fund Twenty8
Europe, Cambridgeshire, United Kingdom, Cambridge
Co-Investments: 2
Angel Academe
Europe, England, United Kingdom, London
Co-Investments: 2
AC
Europe, Norfolk, United Kingdom, Norwich
Co-Investments: 2
WB
Europe, England, United Kingdom, London
Co-Investments: 2

Which angels does Angels Den often collaborate with?

DJ
Europe, England, United Kingdom, London
Shared Deals: 1
SF
Europe, England, United Kingdom, London
Shared Deals: 1
David Murray-Hundley
Europe, England, United Kingdom, London
Shared Deals: 1
JS
Europe, England, United Kingdom, London
Shared Deals: 1
MZ
Europe, England, United Kingdom, London
Shared Deals: 1
BW
Europe, England, United Kingdom, London
Shared Deals: 3
PK
North America, Massachusetts, United States, Cambridge
Shared Deals: 1
TJ
Europe, England, United Kingdom, London
Shared Deals: 1
Shared Deals: 1
SN
Europe, England, United Kingdom, London
Shared Deals: 1

What are some of recent deals done by Angels Den?

AAZZUR

Berlin, Berlin, Germany

Embedding financial products into user journeys for FinTechs, banks and corporates – at the point of need, without building a tech stack.

BankingFinTechInsurTechMobile AppsPaaS
Pre SeedJan 20, 2021
Amount Raised: $1,175,127
SupaPass

Norwich, Norfolk, United Kingdom

SupaPass is an all-in-one website and app creation platform for any business to launch its own website and apps.

Developer PlatformE-CommerceWeb DesignWeb Development
SeedDec 30, 2018
Amount Raised: $507,600
OnCare

London, England, United Kingdom

OnCare use software to make care easier for everyone: care agencies, care workers, clients, and their families.

ComputerElder CareHome Health CareSaaSSoftware
SeedMar 1, 2018
Amount Raised: $551,008
Bubbl Ltd

London, England, United Kingdom

Cutting-edge mobile app plug-in that allows companies to hyper-focus their marketing efforts with geo-triggered customer engagement tools.

AdvertisingAndroidApp MarketingiOSMarketingMarketing AutomationMobile AdvertisingMobile AppsReal TimeSoftware
Pre SeedJan 5, 2018
Amount Raised: $474,843
SupaPass

Norwich, Norfolk, United Kingdom

SupaPass is an all-in-one website and app creation platform for any business to launch its own website and apps.

Developer PlatformE-CommerceWeb DesignWeb Development
SeedJul 14, 2017
Amount Raised: $982,157
e.fundamentals

London, England, United Kingdom

Global Digital Shelf Analytics for CPG data, expertise & category growth online.

AnalyticsE-CommerceInformation TechnologySaaS
SeedJan 11, 2017
Amount Raised: $1,465,318
Crypta Labs

London, England, United Kingdom

We are building quantum hardware for random number generation. We work with hardware manufacturers to make their products quantum resilient.

Cyber SecurityInternet of ThingsMobileSecurity
SeedOct 15, 2016
Amount Raised: $304,726
Verto Homes

Newquay, Cornwall, United Kingdom

Experienced developers, building 20 Zero Carbon Smart homes that generate their own energy.

ConstructionElectronicsEnergyReal EstateSmart HomeSolar
Equity CrowdfundingJul 18, 2016
Amount Raised: $1,842,998
Snaptrip

London, England, United Kingdom

Snaptrip is a marketplace for people to discover the best last minute cottage holiday deals in the UK.

MarketplaceTourismTravelTravel Agency
Series ADec 17, 2015
Amount Raised: $2,200,000
{buzz

London, England, United Kingdom

buzz is making it easier for people to manage, protect and move the things they love.

E-CommerceTransportation
SeedDec 8, 2015
Amount Raised: $123,858