Avon Ventures

Avon Ventures is the corporate venture capital arm of Natura &Co, a global beauty group that includes brands like Avon, The Body Shop, and Aesop. Based in Boston, Massachusetts, the firm strategically invests in early-stage companies operating within the beauty, wellness, and direct-to-consumer (DTC) sectors. Its primary objective is to identify and support innovative startups that align with Natura &Co's broader business interests, fostering potential synergies and future growth opportunities for the parent company. This strategic alignment allows Avon Ventures to offer more than just capital, providing portfolio companies with access to Natura &Co's extensive industry expertise, distribution networks, and market insights.

The firm typically targets companies in their Seed and Series A funding rounds, demonstrating a commitment to nurturing emerging brands from their foundational stages. Avon Ventures seeks out businesses with strong growth potential, disruptive technologies, or unique approaches to consumer engagement within its specified verticals. While specific check sizes are not publicly disclosed, analysis of their participation in various funding rounds suggests that their typical first investment ranges from approximately $500,000 to $4,000,000. This range positions them as a significant early-stage investor capable of providing meaningful capital to accelerate startup development.

Avon Ventures has built a notable portfolio of promising brands. For instance, they participated in the $9 million Series A round for The Honey Pot Company, a plant-derived feminine care brand, and the $10 million Series A round for Bubble Skincare, a Gen Z-focused skincare line. Other investments include Act + Acre, Saie, and Topicals, all reflecting their focus on innovative and consumer-centric beauty and wellness solutions. As of early 2024, Avon Ventures has made over 10 investments, with a focus on supporting companies that are poised to redefine the beauty and wellness landscape through product innovation, sustainable practices, or novel distribution models. Their role as a strategic investor provides a distinct advantage for entrepreneurs seeking not just funding, but also a pathway to potential collaboration with a global industry leader.