Backstage AB

Europe, Stockholms Lan, Sweden, Stockholm

Description

Backstage is a family owned and financed venture capital firm primarily investing in unlisted Scandinavian entrepreneurial companies.

Investor Profile

Backstage AB has backed more than 9 startups, with 1 new investments in the last 12 months alone. The firm has led 2 rounds, about 22% of its total and boasts 1 exits across its portfolio.

Investment Focus Highlights

Concentrates on Series Unknown, Seed, Pre Seed rounds (top funding stages).
Majority of deals are located in Sweden, United States.
Strong thematic focus on Product Research, E-Commerce, Software.

Stage Focus

Series Unknown (56%)
Seed (33%)
Pre Seed (11%)

Country Focus

Sweden (89%)
United States (11%)

Industry Focus

Product Research
E-commerce
Software
Association
Consulting
Information Technology
Innovation Management
Internet
Women's
3d Printing

FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Backstage AB frequently co-invest with?

Uprising Ventures

North America, California, United States, San Francisco

Co-Investments: 1

Homebrew

North America, California, United States, San Francisco

Co-Investments: 1

Base Ventures

North America, California, United States, Berkeley

Co-Investments: 1

FullCircle

North America, New York, United States, New York

Co-Investments: 1

27V (Twenty Seven Ventures)

North America, Midland, Cayman Islands, Grand Cayman

Co-Investments: 1

Almi Invest

Europe, Stockholms Lan, Sweden, Stockholm

Co-Investments: 1

CNI

Europe, Stockholms Lan, Sweden, Stockholm

Co-Investments: 1

Abanico Invest

Europe, Skane Lan, Sweden, Helsingborg

Co-Investments: 1

Forward Venture Capital

Europe, Zuid-Holland, The Netherlands, Den Haag

Co-Investments: 1

Backstage Capital

North America, California, United States, Los Angeles

Co-Investments: 1

Which angels does Backstage AB often collaborate with?

Melissa Tidwell

North America, California, United States, San Francisco

Shared Deals: 1

Jeff Lawson

North America, California, United States, San Francisco

Shared Deals: 1

Merline Saintil

North America, California, United States, Palo Alto

Shared Deals: 1

Rachel Sheinbein

North America, California, United States, San Francisco

Shared Deals: 1

Jonas Dromberg

Europe, Southern Finland, Finland, Helsinki

Shared Deals: 1

Aston Motes

North America, California, United States, San Francisco

Shared Deals: 1

Phin Barnes

North America, California, United States, San Francisco

Shared Deals: 1

Laura Butler

North America, Washington, United States, Seattle

Shared Deals: 1

Nick Caldwell

North America, California, United States, San Francisco

Shared Deals: 1

Joe Greenstein

North America, California, United States, San Francisco

Shared Deals: 1

What are some of recent deals done by Backstage AB?

IPercept

Stockholm, Stockholms Lan, Sweden

Each machine decision made better.

IndustrialIndustrial AutomationInternet of ThingsMachinery ManufacturingPredictive Analytics

SeedMay 5, 2025

Amount Raised: $5,667,707

Volumental

Stockholm, Stockholms Lan, Sweden

Volumental leverages 3D foot scans, retail purchase data, and AI to automate product recommendations and customized product creation.

3D Printing3D TechnologyE-CommerceProduct ResearchSoftware

Series UnknownDec 21, 2021

Amount Raised: $13,000,000

Topknot

San Francisco, California, United States

Topknot is an online life coaching alternative where structured peer conversations lead to real personal growth

InternetWomen's

Pre SeedDec 16, 2020

Amount Raised: $650,000

Apprl

Stockholm, Stockholms Lan, Sweden

Apprl is a SaaS solution for performance-based influencer marketing, made for e-commerce companies.

Digital MediaE-CommerceMarketingRetail TechnologySaaSSoftware

Series UnknownDec 3, 2018

Amount Raised: $2,497,985

Green Storage

Stockholm, Stockholms Lan, Sweden

Green Storage offers businesses and individuals with facilities to store goods.

Real Estate

Series UnknownJan 1, 2018

Innovation 360

Stockholm, Stockholms Lan, Sweden

Innovation 360 Group help companies to sharpen their innovation capability, generate and re-innovate their value propositions.

AssociationConsultingInformation TechnologyInnovation ManagementProduct Research

Series UnknownDec 16, 2016

Amount Raised: $1,070,263

Innovation 360

Stockholm, Stockholms Lan, Sweden

Innovation 360 Group help companies to sharpen their innovation capability, generate and re-innovate their value propositions.

AssociationConsultingInformation TechnologyInnovation ManagementProduct Research

SeedJun 15, 2016

Amount Raised: $360,000

Stryda

Stockholm, Stockholms Lan, Sweden

Stryda is an esports platform that lets gamers improve their skills and win money while playing their favorite games.

eSportsMobile AppsOnline GamesPC GamesVideo Games

Series UnknownJan 1, 2015

Nuday Games

Stockholm, Stockholms Lan, Sweden

Nuday Games is a game developer that develops games based on established intellectual properties.

MusicSocial Media

SeedDec 1, 2013

Amount Raised: $2,000,000

Backstage AB

Description

Investor Profile

Investment Focus Highlights

Stage Focus

Country Focus

Industry Focus

Frequently Asked Questions

Who does Backstage AB frequently co-invest with?

Which angels does Backstage AB often collaborate with?

What are some of recent deals done by Backstage AB?

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