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Branded Strategic Hospitality

North America, New York, United States, New York

Description

Branded Strategic Hospitality (BSH) is a New York-based investment and solutions firm dedicated to fostering innovation within the hospitality, food & beverage, and retail technology sectors. The company distinguishes itself by not only providing capital but also leveraging its extensive ecosystem of hospitality venues, industry experts, and strategic partners to offer significant guidance and support to its portfolio companies. BSH primarily targets early and growth-stage companies, participating in Seed, Series A, and Series B funding rounds, with a keen eye for ventures poised to disrupt or significantly enhance the guest experience, operational efficiency, or financial performance across the hospitality value chain.

BSH's investment strategy is deeply rooted in its operational expertise, aiming to act as a strategic partner rather than just a financial one. This approach is designed to accelerate the growth of its portfolio companies by connecting them with relevant industry players and providing insights gleaned from real-world hospitality operations. The firm has built an impressive portfolio, having invested in over 70 companies, including prominent industry leaders such as Toast, Olo, SevenRooms, and Resy, demonstrating its ability to identify and back successful ventures.

The firm's commitment to the sector is further evidenced by the launch of its Branded Hospitality Ventures Fund I, a dedicated $10 million fund aimed at supporting promising startups. Through this fund and other capital deployments, Branded Strategic Hospitality typically provides initial investments ranging from $250,000 to $1,000,000. This focused investment range allows BSH to be a meaningful early-stage investor, providing crucial capital and strategic support to companies as they navigate their initial growth phases and prepare for broader market adoption. Their deep industry focus and operational support make them a valuable partner for founders in the hospitality tech space.

Investor Profile

Branded Strategic Hospitality has backed more than 42 startups, with 4 new investments in the last 12 months alone. The firm has led 9 rounds, about 21% of its total and boasts 5 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series A, Convertible Note rounds (top funding stages).
  • Majority of deals are located in United States, Canada, United Kingdom.
  • Strong thematic focus on Information Technology, Software, Restaurants.
  • Led 3 rounds in the past year.
  • Typical check size: $250K – $1M.

Stage Focus

  • Seed (50%)
  • Series A (24%)
  • Convertible Note (12%)
  • Pre Seed (10%)
  • Series B (2%)
  • Series Unknown (2%)

Country Focus

  • United States (90%)
  • Canada (5%)
  • United Kingdom (2%)
  • Ireland (2%)

Industry Focus

  • Information Technology
  • Software
  • Restaurants
  • Food And Beverage
  • Saas
  • Artificial Intelligence (Ai)
  • Retail Technology
  • E-commerce
  • Food Processing
  • Food Delivery
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Branded Strategic Hospitality frequently co-invest with?

Aurify Brands
North America, New York, United States, New York
Co-Investments: 2
Portland Seed Fund
North America, Oregon, United States, Portland
Co-Investments: 2
Valor Equity Partners
North America, Illinois, United States, Chicago
Co-Investments: 2
Relish Works
North America, Illinois, United States, Chicago
Co-Investments: 2
Chicago Ventures
North America, Illinois, United States, Chicago
Co-Investments: 2
MATH Venture Partners
North America, Illinois, United States, Chicago
Co-Investments: 2
M25
North America, Illinois, United States, Chicago
Co-Investments: 2
Avalanche VC
North America, New York, United States, New York
Co-Investments: 1
Alumni Ventures
North America, New Hampshire, United States, Manchester
Co-Investments: 1
Branded Hospitality Ventures
North America, New York, United States, New York
Co-Investments: 13

Which angels does Branded Strategic Hospitality often collaborate with?

JS
North America, California, United States, San Francisco
Shared Deals: 1
JG
North America, Oregon, United States, Hood River
Shared Deals: 1
SS
North America, California, United States, San Francisco
Shared Deals: 1
JE
North America, Florida, United States, Jupiter
Shared Deals: 1
BL
North America, California, United States, San Francisco
Shared Deals: 1
PS
North America, Washington, United States, Seattle
Shared Deals: 1
SK
North America, New York, United States, New York
Shared Deals: 2
David Nichols
North America, New York, United States, New York
Shared Deals: 1
KM
North America, New York, United States, New York
Shared Deals: 1
MM
North America, New York, United States, New York
Shared Deals: 1

What are some of recent deals done by Branded Strategic Hospitality?

Brooklyn Dumpling Shop

New York, New York, United States

Brooklyn Dumpling Shop specializes in serving various dumplings combining traditional and innovative dumpling flavors.

DeliveryFood and BeverageRestaurants
Series AMay 1, 2025
Amount Raised: $5,000,000
Mr Bing Foods

New York, New York, United States

East Asian Street Sauces

Food and Beverage
Series ANov 11, 2024
ARI Venture Studio

Texas, South Carolina, United States

ARI Venture Studio is the first venture studio focused on restaurant technology solutions.

Artificial Intelligence (AI)HospitalityRestaurants
Pre SeedNov 8, 2024
Fishbowl

Alexandria, Virginia, United States

Fishbowl is a provider of one-to-one guest-marketing products and services for the restaurant industry.

AdvertisingEnterprise SoftwareIntelligent SystemsMarketingProfessional NetworkingSocial Network
Series UnknownOct 15, 2024
Amount Raised: $2,500,000
Ovation

Orem, Utah, United States

Ovation develops an actionable guest feedback platform to increase revenue for multi-unit restaurants.

E-CommerceInformation TechnologyRetail TechnologySaaSSoftware
SeedSep 27, 2022
Amount Raised: $2,000,000
Ottonomy

Santa Monica, California, United States

Ottonomy is an autonomous robot fleets to make contactless deliveries for both indoor and outdoor environments.

Artificial Intelligence (AI)Autonomous VehiclesDeliveryDelivery ServiceRobotics
SeedAug 2, 2022
Amount Raised: $3,350,000
Tablz

Ottawa, Ontario, Canada

Tablz is redefining the future of dining, by enabling diners to select and upgrade to the table of their choosing.

ReservationsSoftware
Pre SeedJun 28, 2022
Amount Raised: $2,485,616
Ecotrak

Irvine, California, United States

Ecotrak offers a mobile-first, web-based asset management SaaS platform to manage its facilities online.

Asset ManagementB2BFacility ManagementInformation TechnologyRestaurants
Convertible NoteJun 17, 2022
Amount Raised: $250,000
Curbit

Calabasas, California, United States

Curbit develops a curbside delivery application designed to help deliver orders.

AppsDeliveryInformation Technology
Convertible NoteMay 31, 2022
Amount Raised: $400,000
Valyant AI

Denver, Colorado, United States

Valyant AI develops a proprietary conversational AI platform for the restaurant, retail, and service-based industries.

Artificial Intelligence (AI)Information TechnologyMachine LearningNatural Language ProcessingRestaurants
SeedMay 23, 2022
Amount Raised: $100,000