Brandtech Ventures

Brandtech Ventures serves as the dedicated venture capital arm of The Brandtech Group, formerly known as You & Mr Jones, a prominent global marketing technology conglomerate. Based in New York, this investment vehicle strategically focuses on identifying and backing innovative companies that are shaping the future of marketing. Their investment thesis centers on disruptive technologies across key areas such as marketing technology (martech), advertising technology (adtech), data analytics, content creation, and e-commerce enablement. The firm seeks to invest in businesses that not only demonstrate strong growth potential but also offer synergistic opportunities with The Brandtech Group's extensive portfolio and client network.

The venture arm deploys capital across various stages, ranging from early-stage Seed and Series A rounds to more mature growth-stage Series B and C+ investments. Brandtech Ventures positions itself as an active, value-add investor, leveraging the parent group's deep industry expertise, global reach, and operational resources to accelerate the growth of its portfolio companies. As of 2021, The Brandtech Group had already invested over $300 million across more than 30 companies, underscoring their significant commitment to the martech ecosystem.

Brandtech Ventures typically participates in rounds where their strategic input can be most impactful. While they can engage in smaller Seed rounds, their first check sizes generally reflect their strategic intent and the potential for larger follow-on investments. They are known to participate in and sometimes lead significant growth rounds. The broader Brandtech Group's financial strength is substantial, having raised $750 million in new capital in 2022, which valued the entire group at $4 billion. This robust financial backing provides Brandtech Ventures with considerable flexibility and capacity to support its portfolio companies through various funding stages, aiming for long-term partnerships and integration into the evolving marketing landscape.