Btomorrow Ventures

Btomorrow Ventures (BTV) is the corporate venture capital arm of British American Tobacco (BAT), established to invest in disruptive businesses that are shaping the future of consumer experiences. Based in London, United Kingdom, BTV operates with a strategic mandate to identify and support innovative companies across various sectors, aligning with BAT's long-term vision for growth and diversification. The firm focuses on identifying early-stage, high-growth ventures that can benefit from BAT's extensive global reach, consumer insights, and operational expertise.

The investment strategy of Btomorrow Ventures is broadly categorized into several key themes. These include Next Generation Products (NGP), encompassing areas like vaping, heated tobacco, and oral nicotine, as well as "Beyond Nicotine" ventures in wellness, biotech, plant-based solutions, and consumer technology. Additionally, BTV targets opportunities in Digital & Data, such as AI, IoT, e-commerce, and digital platforms, alongside Sustainable Solutions, focusing on circular economy models, sustainable materials, and clean technology. BTV typically deploys initial investments ranging from $1 million to $10 million, with the potential for significant follow-on funding to support portfolio companies through subsequent growth stages.

Beyond capital, Btomorrow Ventures offers its portfolio companies strategic partnership and access to BAT's vast resources. This includes leveraging BAT's global distribution networks, research and development capabilities, and deep understanding of consumer markets. The firm aims to foster a collaborative environment, providing mentorship and operational support to help startups scale rapidly and achieve their full potential. This unique value proposition positions BTV as more than just a financial investor, but a strategic partner committed to driving innovation within the consumer landscape.

BTV's commitment extends to fostering a portfolio that not only delivers financial returns but also aligns with BAT's evolving business model and sustainability goals. By investing in pioneering technologies and business models, Btomorrow Ventures plays a crucial role in exploring new frontiers for consumer products and experiences, ensuring BAT remains at the forefront of industry transformation.