CAVU Consumer Partners

CAVU Consumer Partners is a prominent New York-based private equity firm dedicated to investing in the 'better-for-you' branded consumer sector. Founded by industry veterans Rohan Oza, Brett Thomas, and Clayton Christopher, the firm leverages its founders' deep operational and brand-building expertise to identify and accelerate the growth of disruptive consumer brands. Their investment focus spans across high-growth categories including food & beverage, beauty, personal care, and health & wellness, targeting companies that resonate with evolving consumer preferences for healthier and more sustainable options.

CAVU's strategy involves providing significant growth capital alongside strategic guidance to help portfolio companies scale. They aim to be true partners, offering support in areas such as supply chain optimization, marketing, distribution, and talent acquisition. This hands-on approach is designed to transform promising brands into market leaders, often taking substantial minority stakes or leading growth equity rounds rather than pursuing outright buyouts.

The firm has demonstrated robust fundraising success, underscoring investor confidence in their specialized approach. In 2021, CAVU Consumer Partners successfully closed its third fund, CAVU Consumer Partners III, LP, with an impressive $525 million in commitments. This closing brought their total assets under management to over $1 billion, solidifying their position as a significant player in the consumer growth equity landscape. Their typical initial investment ranges from $10 million to $75 million, reflecting their commitment to fueling substantial growth for their portfolio companies.