Collider

Collider is a London-based accelerator and seed investor uniquely focused on the marketing and advertising technology (AdTech) sector. Established with the mission to "supercharge startups and accelerate brands," Collider identifies and nurtures early-stage companies that are developing innovative solutions for the marketing and advertising industry. Their approach combines an intensive accelerator program with strategic seed funding, aiming to bridge the gap between emerging tech ventures and established global brands.

The firm operates a structured program, typically spanning four months, designed to provide participating startups with mentorship, industry connections, and strategic guidance. Beyond capital, Collider emphasizes connecting its portfolio companies with a network of leading brands and agencies, facilitating pilot projects and commercial partnerships. This hands-on, brand-centric model distinguishes Collider, as it seeks to validate and scale solutions by integrating them directly into the ecosystem of potential corporate clients.

Collider typically invests at the Seed stage, providing an initial cheque of up to £100,000 (approximately $130,000 USD) for each selected company. This initial investment is part of a broader support system that includes access to a network of over 200 mentors and potential follow-on funding based on performance and growth milestones. Since its inception, Collider has invested in over 60 companies, demonstrating a consistent commitment to fostering innovation within the marketing and advertising technology landscape. Their portfolio includes companies that have gone on to raise significant follow-on rounds and achieve successful exits, underscoring Collider's role as a pivotal early-stage partner in this specialized sector.