Comcast NBCUniversal SportsTech

Comcast NBCUniversal SportsTech is a highly specialized 12-week accelerator program designed to foster innovation within the sports technology sector. Based in Atlanta, Georgia, the program's primary objective is to facilitate pilots and commercial deals between promising startups and the vast ecosystem of Comcast, NBCUniversal, Sky, and their extensive network of sports partners, including major leagues and teams. The accelerator is powered by Boomtown Accelerators, leveraging their expertise in program management and startup development.

Each startup selected for the program receives a $50,000 convertible note. A key feature of the program is that the initial 12-week period is equity-free, meaning the convertible note typically converts into equity only upon a subsequent, larger funding round for the startup. Beyond the capital, the true value proposition lies in unparalleled access to a robust network of mentors, including executives from Comcast, NBCUniversal, and Sky, as well as leaders from professional sports organizations like NASCAR, PGA TOUR, WWE, and various NBC Sports properties. Startups benefit from direct engagement with product, technical, business development, marketing, and investment teams, accelerating their path to market.

Since its inception, Comcast NBCUniversal SportsTech has supported over 40 companies across multiple cohorts, demonstrating a consistent commitment to identifying and nurturing cutting-edge solutions. The program focuses on diverse areas within sports tech, including fan engagement, athlete and player performance, team and coach tools, venue and event innovation, and the broader business of sports. The accelerator culminates in a Demo Day, providing startups a platform to present their advancements to a wide audience of investors, industry leaders, and potential partners, aiming to solidify commercial relationships and secure further investment.