East Los Capital

East Los Capital is a Los Angeles-based private equity firm specializing in the lower middle market. The firm distinguishes itself through a tech-enabled investment approach, targeting companies across a diverse range of sectors including software, tech-enabled services, healthcare, consumer, and media. Their strategic focus is on partnering with established businesses that demonstrate strong growth potential and a need for operational enhancement or strategic guidance. East Los Capital aims to acquire majority ownership stakes, working closely with founders and management teams to unlock value and drive sustainable expansion.

The firm's investment criteria are clearly defined, targeting companies with revenues typically ranging from $5 million to $50 million. They also look for businesses generating EBITDA between $1 million and $10 million, indicating a focus on profitable and scalable enterprises. East Los Capital's typical equity check size for initial investments falls within the range of $5 million to $25 million. This capital is deployed to facilitate growth initiatives, support strategic acquisitions, and implement operational improvements that leverage technology and best practices.

East Los Capital's value creation strategy revolves around active partnership and the application of technology to enhance business processes and market reach. They seek to identify companies where their operational expertise and network can significantly contribute to accelerating growth and improving efficiency. By focusing on North American businesses within their specified industries, the firm aims to build a concentrated portfolio of high-performing assets. Their commitment to a tech-enabled approach underscores a forward-thinking strategy designed to navigate and capitalize on evolving market dynamics within the lower middle market.