
Firestartr
Description
Firestartr is a London-based venture capital firm established in 2012, dedicated to supporting promising digital entrepreneurs. Their core mission is to guide companies through the critical journey from seed stage to Series A funding and beyond. Operating within the dynamic UK tech ecosystem, Firestartr distinguishes itself as a hands-on investor, providing not only capital but also strategic guidance and operational support to its portfolio companies, aiming to foster sustainable growth.
The firm primarily targets early-stage digital businesses, actively seeking out innovative startups with high growth potential across various sectors. Firestartr's investment strategy is characterized by a deep engagement with founders, offering mentorship and leveraging their extensive network to facilitate market entry and expansion. They often serve as the first institutional investor in a company, helping to de-risk the initial stages and prepare ventures for subsequent, larger funding rounds.
Firestartr typically invests between £100,000 and £1,000,000 in its initial seed-stage commitments, demonstrating a flexible approach to early-stage funding. Over its operational history, the firm has cultivated a diverse portfolio, having made investments in over 30 companies. This includes a track record of successful exits, with at least five portfolio companies achieving significant acquisition or public listing events, underscoring their ability to identify and nurture valuable ventures. Their commitment extends beyond the initial cheque, frequently participating in follow-on rounds to support their portfolio's continued expansion.
Investor Profile
Firestartr has backed more than 51 startups, with 0 new investments in the last 12 months alone. The firm has led 9 rounds, about 18% of its total and boasts 19 exits across its portfolio.
Investment Focus Highlights
- Concentrates on Seed, Series A, Series Unknown rounds (top funding stages).
- Majority of deals are located in United Kingdom, United States, Spain.
- Strong thematic focus on Software, Financial Services, FinTech.
- Typical check size: $127K – $1.3M.
Stage Focus
- Seed (67%)
- Series A (16%)
- Series Unknown (6%)
- Undisclosed (4%)
- Series B (2%)
- Series C (2%)
- Corporate Round (2%)
- Convertible Note (2%)
Country Focus
- United Kingdom (49%)
- United States (27%)
- Spain (4%)
- Switzerland (4%)
- Philippines (2%)
- Sweden (2%)
- Kenya (2%)
- United Arab Emirates (2%)
- South Korea (2%)
- Germany (2%)
Industry Focus
- Software
- Financial Services
- Fintech
- Payments
- Blockchain
- Finance
- Wellness
- Bitcoin
- Saas
- Apps
Frequently Asked Questions
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