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Founders

Europe, Hovedstaden, Denmark, Copenhagen

Description

Founders is a distinctive Copenhagen-based venture capital firm recognized for its highly hands-on, "company builder" approach to early-stage investing. Unlike traditional VCs that primarily provide capital, Founders often co-founds or deeply collaborates with entrepreneurs to build B2B SaaS, FinTech, and HealthTech companies from the ground up, starting at "day zero." This unique model emphasizes de-risking nascent ventures by providing extensive operational support, strategic guidance, and leveraging their internal expertise and network, making them a compelling partner for founders seeking more than just capital.

The firm demonstrates a strong commitment to its investment thesis, focusing on a select number of high-potential ventures. Founders successfully closed its third fund, Founders Fund III, in 2021, securing €100 million, which translates to approximately $108 million. This substantial capital pool enables them to provide significant initial funding and follow-on investments to support their portfolio companies through critical early growth phases. Their investment strategy is highly selective, with an aim to launch or co-found 1-2 new companies annually, reflecting a disciplined approach to venture creation rather than a high-volume investment strategy.

Founders typically deploys initial cheques ranging from €500,000 to €2.5 million, equivalent to approximately $540,000 to $2.7 million, targeting pre-seed to seed-stage companies. This indicates their focus on the earliest stages of company development, where their hands-on support can have the most profound impact. Their portfolio showcases a range of innovative companies, predominantly originating from the Nordic region, with ambitions for global scale. Founders positions itself as a strategic partner, deeply embedded in the entrepreneurial journey, providing the foundational elements necessary for breakthrough success in their specialized sectors.

Investor Profile

Founders has backed more than 36 startups, with 2 new investments in the last 12 months alone. The firm has led 16 rounds, about 44% of its total and boasts 2 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Pre Seed, Series A rounds (top funding stages).
  • Majority of deals are located in Denmark, Germany, United States.
  • Strong thematic focus on Financial Services, FinTech, Payments.
  • Typical check size: $540K – $2.7M.

Stage Focus

  • Seed (39%)
  • Pre Seed (31%)
  • Series A (8%)
  • Series B (8%)
  • Series C (6%)
  • Angel (3%)
  • Undisclosed (3%)
  • Series Unknown (3%)

Country Focus

  • Denmark (64%)
  • Germany (17%)
  • United States (8%)
  • Italy (6%)
  • The Netherlands (3%)

Industry Focus

  • Financial Services
  • Fintech
  • Payments
  • Information Technology
  • Software
  • Accounting
  • Mobile Payments
  • Banking
  • Finance
  • Non Profit
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Founders frequently co-invest with?

TriplePoint Capital
North America, California, United States, Menlo Park
Co-Investments: 1
Seedcamp
Europe, England, United Kingdom, London
Co-Investments: 4
Vaekstfonden
Europe, Hovedstaden, Denmark, Hellerup
Co-Investments: 2
Bain Capital Ventures
North America, California, United States, San Francisco
Co-Investments: 2
Creandum
Europe, Stockholms Lan, Sweden, Stockholm
Co-Investments: 6
Thrive Capital
North America, New York, United States, New York
Co-Investments: 2
Stripes
North America, New York, United States, New York
Co-Investments: 3
Cherry Ventures
Europe, Berlin, Germany, Berlin
Co-Investments: 3
H
Europe, Baden-Wurttemberg, Germany, Freiburg
Co-Investments: 2
Kinnevik
Europe, Stockholms Lan, Sweden, Stockholm
Co-Investments: 4

Which angels does Founders often collaborate with?

CH
Europe, Stockholms Lan, Sweden, Stockholm
Shared Deals: 1
Dan Werth
North America, Washington, United States, Seattle
Shared Deals: 1
SB
Europe, Stockholms Lan, Sweden, Stockholm
Shared Deals: 1
CM
Europe, Stockholms Lan, Sweden, Stockholm
Shared Deals: 1
AH
Europe, Berlin, Germany, Berlin
Shared Deals: 1
HJ
Europe, Skane Lan, Sweden, Malmö
Shared Deals: 1
EJ
North America, New York, United States, New York
Shared Deals: 1
AS
Europe, Ile-de-France, France, Paris
Shared Deals: 1
BH
North America, California, United States, Palo Alto
Shared Deals: 1
DH
Europe, Gullbringusysla, Iceland, Reykjavík
Shared Deals: 1

What are some of recent deals done by Founders?

MecAgent

San Francisco, California, United States

MecAgent offers engineering assistance to mechanical and CAD designing services.

CADCivil EngineeringMechanical Engineering
SeedMay 16, 2025
Amount Raised: $3,000,000
Tola

San Francisco, California, United States

Tola combines accounts payable, accounts Tola combines accounts payable, receivable, and cash flow management with working capital.

AccountingInformation TechnologyPayments
SeedOct 31, 2024
Amount Raised: $10,200,000
Sibill

Milano, Lombardia, Italy

Sibill is a fintech company that provides corporate liquidity management services online.

Asset ManagementFinancial ServicesFinTech
SeedJun 3, 2024
Amount Raised: $6,762,498
Embla

Copenhagen, Hovedstaden, Denmark

Embla provides an online medical weight loss treatment using prescription drugs and coaching.

Health CareMedicalWellness
Series AAug 23, 2023
Amount Raised: $10,865,739
All Gravy

Copenhagen, Hovedstaden, Denmark

All Gravy is re-engineering salary for shift workers by helping them make the most out of their salary.

Business DevelopmentEmployee BenefitsEnterprise Resource Planning (ERP)Financial ServicesFinTechProductivity ToolsWellness
SeedOct 27, 2022
Amount Raised: $3,189,449
Pleo

Copenhagen, Hovedstaden, Denmark

Pleo provides smart payment cards for employees to buy work-related products while giving employers control and oversight over the spending.

Financial ServicesFinTechInformation TechnologyMobile PaymentsPayments
Series CDec 9, 2021
Amount Raised: $200,000,000
Wonderway

Berlin, Berlin, Germany

Sales performance platform proven to increase the revenue per rep with the right sales training and coaching.

EducationInternetMachine LearningSalesSales AutomationSoftwareTraining
SeedDec 9, 2021
Amount Raised: $2,484,607
Sibill

Milano, Lombardia, Italy

Sibill is a fintech company that provides corporate liquidity management services online.

Asset ManagementFinancial ServicesFinTech
Pre SeedOct 1, 2021
Amount Raised: $579,697
Pleo

Copenhagen, Hovedstaden, Denmark

Pleo provides smart payment cards for employees to buy work-related products while giving employers control and oversight over the spending.

Financial ServicesFinTechInformation TechnologyMobile PaymentsPayments
Series CJul 6, 2021
Amount Raised: $150,000,000
Kontist

Berlin, Berlin, Germany

Kontist is neo-bank & tax advisory for freelancers all in one

AccountingBankingFinanceFinancial ServicesNon ProfitPaymentsTax Consulting
Series BMar 24, 2021
Amount Raised: $29,532,256