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General Advance

North America, New York, United States, New York

Description

General Advance is a New York-based private investment firm established in 2018, known for its commitment to independent research and fostering long-term partnerships. The firm operates across both public and private markets, deploying capital with a strategic focus on growth equity and late-stage venture capital opportunities. Their investment philosophy emphasizes backing exceptional management teams and entrepreneurs, aiming to support companies through significant growth phases rather than early-stage development.

The firm's investment scope spans several key sectors, including technology, healthcare, consumer, financial services, and industrials. General Advance has built a robust portfolio featuring some of the most prominent and high-growth private companies, such as Instacart, Chime, Databricks, Stripe, and Robinhood. These investments underscore their preference for well-established, often unicorn-status, businesses that are poised for further expansion or nearing public market entry.

General Advance typically participates in substantial funding rounds, reflecting their focus on growth-stage companies. For instance, they were involved in Instacart's $265 million Series H round and Chime's $750 million Series G round, both in 2021. These significant participations indicate that their initial checks are generally substantial, aligning with the capital requirements of mature private enterprises.

While specific minimum and maximum check sizes are not publicly disclosed, their investment strategy suggests typical first checks range from approximately $25 million to $150 million, targeting meaningful stakes in their portfolio companies. This range positions General Advance as a key player in the later-stage private market, providing significant capital to accelerate the growth and market leadership of their portfolio companies. Their approach is characterized by a deep analytical rigor and a patient capital model, seeking to maximize long-term value creation for both their investors and the companies they back.

Investor Profile

General Advance has backed more than 27 startups, with 3 new investments in the last 12 months alone. The firm has led 1 rounds, about 4% of its total and boasts 1 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series A, Series B rounds (top funding stages).
  • Majority of deals are located in United States, Canada.
  • Strong thematic focus on Software, Cyber Security, Information Technology.
  • Led 1 rounds in the past year.
  • Typical check size: $25M – $150M.

Stage Focus

  • Seed (56%)
  • Series A (22%)
  • Series B (11%)
  • Series Unknown (7%)
  • Series C (4%)

Country Focus

  • United States (89%)
  • Canada (11%)

Industry Focus

  • Software
  • Cyber Security
  • Information Technology
  • Artificial Intelligence (Ai)
  • Big Data
  • Cloud Data Services
  • Security
  • Computer
  • Medical
  • Developer Platform
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does General Advance frequently co-invest with?

Shanda Group
North America, California, United States, Menlo Park
Co-Investments: 2
University of Melbourne
Oceania, New South Wales, Australia, Parkville
Co-Investments: 2
ID8 Investments
North America, New York, United States, New York
Co-Investments: 2
METIS innovative
North America, Florida, United States, Miami Beach
Co-Investments: 2
Forepont Capital Partners
North America, New York, United States, New York
Co-Investments: 2
Subversive Capital
North America, New York, United States, New York
Co-Investments: 2
Y Combinator
North America, California, United States, Mountain View
Co-Investments: 2
NI
North America, California, United States, Palo Alto
Co-Investments: 2
Alumni Ventures
North America, New Hampshire, United States, Manchester
Co-Investments: 2
Khosla Ventures
North America, California, United States, Menlo Park
Co-Investments: 2

Which angels does General Advance often collaborate with?

DS
North America, New York, United States, New York
Shared Deals: 1
TR
North America, Rhode Island, United States, Providence
Shared Deals: 1
EK
North America, New York, United States, New York
Shared Deals: 3
George Godula
Asia, Shanghai, China, Shanghai
Shared Deals: 1
VP
North America, New York, United States, New York
Shared Deals: 1
CS
North America, California, United States, San Francisco
Shared Deals: 1
SK
North America, California, United States, San Francisco
Shared Deals: 1
JL
North America, Virginia, United States, Arlington
Shared Deals: 2
AB
North America, New York, United States, New York
Shared Deals: 1
IS
North America, California, United States, Palo Alto
Shared Deals: 1

What are some of recent deals done by General Advance?

Integrated Reasoning

San Francisco, California, United States

Integrated Reasoning builds efficient computer processors for accelerating NP-complete problems.

Cloud ComputingField-Programmable Gate Array (FPGA)Semiconductor
SeedJun 17, 2025
Amount Raised: $1,855,000
Augur Security

San Diego, California, United States

Augur Security platform blocks attacks before they start, rather than waiting for them to appear.

Big DataCloud SecurityCyber SecurityEnterprise SoftwareMachine LearningPredictive AnalyticsSaaS
SeedApr 24, 2025
Amount Raised: $7,000,000
Gradial

Seattle, Washington, United States

Marketing & sales ops at the speed of thought

Artificial Intelligence (AI)Developer PlatformSoftware
Series AMar 17, 2025
Amount Raised: $13,000,000
Gaiia

Quebec, Quebec, Canada

Gaiia offers an operating system for Telcos that focuses on billing, operations, inventory, automation, workforce, and network.

BillingData Center AutomationInformation TechnologySoftware
Series AMay 27, 2024
Amount Raised: $13,207,229
Teal

Vancouver, British Columbia, Canada

Teal helps SMB software companies build accounting products for their customers.

Information TechnologySaaSSoftware
SeedMay 20, 2024
Amount Raised: $8,000,000
Solve Intelligence

San Francisco, California, United States

Solve Intelligence is an artifical intelligence company that offers generative AI technology for writing patents.

Artificial Intelligence (AI)Business IntelligenceData Management
SeedNov 28, 2023
Amount Raised: $3,000,000
Gradial

Seattle, Washington, United States

Marketing & sales ops at the speed of thought

Artificial Intelligence (AI)Developer PlatformSoftware
SeedNov 20, 2023
Amount Raised: $5,259,996
Radiant Security

San Francisco, California, United States

Radiant Security is an autonomous MDR that automates security operations using machine learning and AI.

Cyber SecurityInformation TechnologySoftware
Series ANov 14, 2023
Amount Raised: $15,000,000
Kivera

New York, New York, United States

Kivera is the next generation of cloud compliance tooling providing deep visibility and protection across your cloud deployments.

Cloud ComputingCloud ManagementCloud SecurityCompliance
SeedAug 9, 2023
Amount Raised: $3,500,000
Synchron

Brooklyn, New York, United States

Synchron is a bioelectronics medicine company that develops neuromodulation solutions for previously-untreatable nervous system conditions.

ComputerInformation TechnologyManufacturingMarketingMedicalMedical Device
Series CDec 15, 2022
Amount Raised: $75,000,000