GF

Good Friends

North America, Florida, United States, Opa Locka

Description

Good Friends is an early-stage venture capital firm co-founded in 2021 by entertainment mogul Kevin Hart, alongside partners Bryan Smiley and Jeff Clanagan. The firm emerged with a clear mission to invest in and nurture promising businesses at their foundational stages, particularly within the consumer products, technology, and media sectors. Leveraging the extensive industry experience and networks of its founders, Good Friends aims to be more than just a capital provider, offering strategic guidance and operational support to its portfolio companies.

The firm successfully closed its inaugural fund with a substantial capital raise of $100 million, signaling its serious commitment to the venture landscape. Good Friends primarily targets early-stage companies, seeking to identify innovative startups with strong growth potential. Their typical initial investment check sizes range from $500,000 to $5 million, allowing them to participate meaningfully in seed to Series A rounds. This financial commitment is complemented by a hands-on approach, where the firm actively works with founders to navigate challenges and scale their operations.

Good Friends differentiates itself through the unique blend of its founders' expertise in entertainment, brand building, and business development. This allows the firm to offer unparalleled insights, particularly to companies looking to penetrate consumer markets or leverage media platforms. By focusing on building strong foundations, Good Friends aims to foster long-term success for its portfolio, emphasizing sustainable growth and strategic partnerships. Their investment thesis underscores the belief that robust early-stage support is critical for companies to achieve significant market impact.

Investor Profile

Good Friends has backed more than 48 startups, with 3 new investments in the last 12 months alone. The firm has led 2 rounds, about 4% of its total and boasts 1 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Series A, Seed, Series B rounds (top funding stages).
  • Majority of deals are located in United States, Canada.
  • Strong thematic focus on Software, Real Estate, Artificial Intelligence (AI).
  • Typical check size: $500K – $5M.

Stage Focus

  • Series A (40%)
  • Seed (40%)
  • Series B (13%)
  • Pre Seed (4%)
  • Series Unknown (4%)

Country Focus

  • United States (98%)
  • Canada (2%)

Industry Focus

  • Software
  • Real Estate
  • Artificial Intelligence (Ai)
  • Information Technology
  • E-commerce
  • Saas
  • Financial Services
  • Marketing
  • Health Care
  • Logistics
circle-line
FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Good Friends frequently co-invest with?

Gaingels
North America, Vermont, United States, Burlington
Co-Investments: 4
Harlem Capital Partners
North America, New York, United States, New York
Co-Investments: 3
FA
North America, New York, United States, New York
Co-Investments: 3
Interplay
North America, New York, United States, New York
Co-Investments: 4
Red Sea Ventures
North America, New York, United States, New York
Co-Investments: 3
Craft Ventures
North America, California, United States, San Francisco
Co-Investments: 4
BoxGroup
North America, New York, United States, New York
Co-Investments: 4
K5 Global
North America, California, United States, San Francisco
Co-Investments: 3
Tiger Global Management
North America, New York, United States, New York
Co-Investments: 5
PSL Ventures
North America, Washington, United States, Seattle
Co-Investments: 4

Which angels does Good Friends often collaborate with?

BS
North America, Washington, United States, Redmond
Shared Deals: 1
JR
North America, New York, United States, New York
Shared Deals: 2
SR
North America, California, United States, Los Angeles
Shared Deals: 2
CC
North America, California, United States, San Francisco
Shared Deals: 1
Dave Gilboa
North America, New York, United States, New York
Shared Deals: 2
Kunal Shah
Asia, Karnataka, India, Bengaluru
Shared Deals: 1
AF
North America, District of Columbia, United States, Washington
Shared Deals: 1
KT
North America, New York, United States, New York
Shared Deals: 1
CN
North America, New York, United States, New York
Shared Deals: 3
ZL
North America, California, United States, Santa Monica
Shared Deals: 1

What are some of recent deals done by Good Friends?

OneText

San Francisco, California, United States

OneText provides text-based services to individuals and commercial entities in order to assist them in purchasing goods and services .

E-CommerceMarketingPayments
SeedJul 8, 2025
Amount Raised: $4,500,000
Air

Brooklyn, New York, United States

Air.inc is a visual workspace designed to automate creative operations by helping teams collect, approve, and share content.

Cloud StorageCollaborationContentDigital MediaProductivity Tools
Series BJan 9, 2025
Amount Raised: $35,000,000
Nostra AI

San Francisco, California, United States

Nostra AI’s Edge Delivery Engine is the first edge that caches dynamic content enabling 20% faster load times for ecommerce merchants.

Artificial Intelligence (AI)Information TechnologySoftware
Series ASep 11, 2024
Amount Raised: $8,900,000
Aerflo

Brooklyn, New York, United States

Aerflo a transportable method of carbonating sparkling water.

Consumer Goods
Series UnknownAug 28, 2024
Amount Raised: $10,000,000
Mermaid Char

San Francisco, California, United States

Create complex, visual diagrams with text. A smarter way of creating diagrams.

Data VisualizationInformation TechnologySoftware
SeedApr 20, 2024
Amount Raised: $7,575,000
Mermaid Chart

San Francisco, California, United States

Building the next generation of smart diagramming for enterprise teams. Easily create and collaborate on complex diagrams from text.

Data VisualizationInformation TechnologySaaSSoftware
SeedMar 20, 2024
Amount Raised: $7,575,000
Knot

New York, New York, United States

The merchant connectivity platform. Switch cards-on-file in online merchant accounts.

Developer APIsFinTech
Series AAug 3, 2023
Amount Raised: $10,000,000
Parabola

San Francisco, California, United States

Parabola is the spreadsheet alternative where you combine the data running throughout your company and create automated processes.

Big DataData IntegrationMarketing AutomationProductivity ToolsSoftware
Series BJun 28, 2023
Amount Raised: $24,000,000
Zamp

New York, New York, United States

Zamp is the only sales tax solution that combines technology & automation with human expertise to completely take sales tax off your plate.

E-CommerceFinTechSaaSShoppingSoftwareTax Preparation
SeedMay 10, 2023
Amount Raised: $4,000,000
Stuf

New York, New York, United States

Stuf is a next generation self-storage startup with a mission to be the home away from home for people's "stuff".

AppsConsumerOperating SystemsProperty ManagementReal EstateSelf-Storage
Series AFeb 16, 2023
Amount Raised: $11,000,000