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Goodwell Investments

Europe, Noord-Holland, The Netherlands, Amsterdam

Description

Goodwell Investments is an Amsterdam-based impact investment firm dedicated to fostering inclusive growth and financial inclusion across emerging markets, primarily in Sub-Saharan Africa and India. The firm strategically invests in sectors that provide essential goods and services, including financial services, food and agriculture, clean energy, mobility, housing, education, and healthcare. Their core mission revolves around generating both significant financial returns and measurable social and environmental impact, aiming to build a more equitable and sustainable future in the regions they serve.

Goodwell's investment strategy focuses on early-stage growth companies that demonstrate strong potential for scalability and positive societal impact. They typically provide patient capital, often taking a hands-on approach to support their portfolio companies with strategic guidance and operational expertise, beyond just financial investment. This long-term partnership model helps entrepreneurs navigate the complexities of their respective markets and accelerate their growth while adhering to their impact objectives. The firm emphasizes local partnerships and a deep understanding of the unique challenges and opportunities within their target geographies.

With over €200 million (approximately $216 million USD) currently under management across multiple funds, Goodwell Investments has established itself as a significant player in the impact investing landscape. Their portfolio spans over 40 companies, reflecting a diverse range of innovative businesses addressing critical development needs. Goodwell's initial investments typically range from €1 million to €5 million, allowing them to support promising ventures from their early growth phases. They also have the capacity for follow-on investments, which can extend up to €10 million, demonstrating their commitment to long-term support for successful portfolio companies. This structured approach enables them to build robust and impactful portfolios that contribute to economic development and improved livelihoods in their target regions.

Investor Profile

Goodwell Investments has backed more than 41 startups, with 3 new investments in the last 12 months alone. The firm has led 22 rounds, about 54% of its total and boasts 0 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Series A, Series B, Series Unknown rounds (top funding stages).
  • Majority of deals are located in South Africa, United Kingdom, Kenya.
  • Strong thematic focus on FinTech, Financial Services, Software.
  • Led 2 rounds in the past year.
  • Typical check size: $1.1M – $5.4M.

Stage Focus

  • Series A (39%)
  • Series B (20%)
  • Series Unknown (15%)
  • Series C (10%)
  • Seed (10%)
  • Debt Financing (2%)
  • Private Equity (2%)
  • Series D (2%)

Country Focus

  • South Africa (22%)
  • United Kingdom (20%)
  • Kenya (15%)
  • Nigeria (12%)
  • Zambia (5%)
  • The Netherlands (5%)
  • Mozambique (5%)
  • Croatia (2%)
  • Ghana (2%)
  • Rwanda (2%)

Industry Focus

  • Fintech
  • Financial Services
  • Software
  • Mobile Payments
  • Payments
  • Banking
  • Consumer Goods
  • Delivery
  • Information Technology
  • Saas
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Goodwell Investments frequently co-invest with?

Adlevo Capital
Africa, Lagos, Nigeria, Lagos
Co-Investments: 3
EF
Europe, Zurich, Switzerland, Zürich
Co-Investments: 3
Global Innovation Fund
Europe, England, United Kingdom, London
Co-Investments: 3
Alitheia Capital
Africa, Lagos, Nigeria, Lagos
Co-Investments: 4
Equator Capital Partners
North America, Illinois, United States, Chicago
Co-Investments: 3
Endeavor Catalyst
North America, New York, United States, New York
Co-Investments: 3
Allan Gray
North America, New York, United States, Alfred
Co-Investments: 4
LUN Partners Group
Asia, Shanghai, China, Shanghai
Co-Investments: 3
AfricInvest
Africa, Tunis, Tunisia, Tunis
Co-Investments: 2
Omidyar Network
North America, California, United States, Redwood City
Co-Investments: 4

Which angels does Goodwell Investments often collaborate with?

JS
North America, California, United States, San Francisco
Shared Deals: 1
ED
North America, New York, United States, New York
Shared Deals: 1
MV
Europe, England, United Kingdom, London
Shared Deals: 1

What are some of recent deals done by Goodwell Investments?

Hinckley Recycling

Ikeja, Lagos, Nigeria

Hinckley Recycling is dedicated to setting the bar high by offering a superior electronic trash disposal service.

Industrial EngineeringRecyclingWaste Management
Series UnknownJul 9, 2025
OmniRetail

Lagos, Lagos, Nigeria

OmniRetail is a B2B e-commerce platform that digitizes informal supply chains.

B2BConsumer GoodsRetail
Series AApr 28, 2025
Amount Raised: $20,000,000
Agent Banking Company

Kampala, Kampala, Uganda

Agent Banking Company provides digital technology solutions that enable access to banking services through bank-approved agents.

BankingFinancial ServicesFinTech
Series UnknownSep 19, 2024
Gaea Foods

Birmingham, Birmingham, United Kingdom

Gaea Foods is a company that processes potatoes for the local food service industry.

Food and BeverageFood ProcessingSnack Food
Debt FinancingAug 15, 2024
OmniRetail

Lagos, Lagos, Nigeria

OmniRetail is a B2B e-commerce platform that digitizes informal supply chains.

B2BConsumer GoodsRetail
Series AApr 16, 2024
Copia Global

Nairobi, Nairobi Area, Kenya

Copia Global provides a consumer catalog order and delivery system intended to serve consumers in the developing world.

Consumer GoodsDeliveryE-CommerceSales
Series CDec 13, 2023
Amount Raised: $20,000,000
Good Nature Agro

Chipata, NA - Zambia, Zambia

Good Nature Agro is an Agriculture based company.

Agriculture
Series BNov 8, 2023
Amount Raised: $8,500,000
Inclusivity Solutions

Cape Town, NA - South Africa, South Africa

We design, build and operate digital insurance businesses in emerging markets

Emerging MarketsFinTechInsuranceInsurTech
Series AOct 29, 2023
Amount Raised: $1,500,000
Complete Farmer

Accra, Greater Accra, Ghana

A digital agriculture value chain platform that connects all stakeholders by using big data, precision agriculture and digital technologies.

AgricultureAgTechBig DataFarming
SeedSep 20, 2023
Amount Raised: $7,000,000
SOUK Farms

Kigali, Butare, Rwanda

SOUK Farms is a fresh horticulture supply grower and exporter that pioneers innovation to improve agriculture sustainability.

AgTechFarmingHorticulture
Series UnknownAug 3, 2023