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Google for Startups

North America, California, United States, Mountain View

Description

Google for Startups is Google’s overarching initiative aimed at empowering and accelerating the growth of startups globally. Unlike traditional venture capital firms, Google for Startups does not primarily operate as an equity investor taking stakes in companies. Instead, its core model revolves around providing non-dilutive support, resources, and mentorship to help early-stage companies scale, focusing on fostering innovation and diversity within the tech ecosystem.

Investor Profile

Google for Startups has backed more than 1,621 startups, with 121 new investments in the last 12 months alone. The firm has led 1,518 rounds, about 94% of its total and boasts 71 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Non Equity Assistance, Grant, Pre Seed rounds (top funding stages).
  • Majority of deals are located in United States, Brazil, United Kingdom.
  • Strong thematic focus on Software, Information Technology, Health Care.
  • Led 109 rounds in the past year.
  • Typical check size: $100K.

Stage Focus

  • Non Equity Assistance (86%)
  • Grant (10%)
  • Pre Seed (2%)
  • Seed (1%)

Country Focus

  • United States (28%)
  • Brazil (15%)
  • United Kingdom (7%)
  • Spain (5%)
  • India (4%)
  • Germany (4%)
  • Nigeria (4%)
  • Japan (4%)
  • Poland (4%)
  • South Korea (3%)

Industry Focus

  • Software
  • Information Technology
  • Health Care
  • Artificial Intelligence (Ai)
  • Saas
  • Financial Services
  • Fintech
  • E-commerce
  • Apps
  • Machine Learning
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Google for Startups frequently co-invest with?

DA
Europe, England, United Kingdom, London
Co-Investments: 3
Gaingels
North America, Vermont, United States, Burlington
Co-Investments: 2
Co-Investments: 3
Techstars
North America, Colorado, United States, Boulder
Co-Investments: 5
C
North America, California, United States, Mountain View
Co-Investments: 6
Google
North America, California, United States, Mountain View
Co-Investments: 3
Capital Factory
North America, Texas, United States, Austin
Co-Investments: 2
Amazon Web Services
North America, Washington, United States, Seattle
Co-Investments: 2
Microsoft for Startups
North America, Washington, United States, Redmond
Co-Investments: 2
Goodwater Capital
North America, California, United States, Burlingame
Co-Investments: 2

Which angels does Google for Startups often collaborate with?

Shared Deals: 1
GF
North America, Kentucky, United States, Louisville
Shared Deals: 1
Shared Deals: 1
SS
North America, California, United States, Santa Monica
Shared Deals: 1
AO
North America, California, United States, San Francisco
Shared Deals: 1
RG
North America, Ohio, United States, Cincinnati
Shared Deals: 1
Daniel Pomp
North America, North Carolina, United States, Chapel Hill
Shared Deals: 1
EM
North America, California, United States, Los Angeles
Shared Deals: 1
PW
Europe, England, United Kingdom, London
Shared Deals: 1
EH
North America, New York, United States, New York
Shared Deals: 1

What are some of recent deals done by Google for Startups?

Apexloads

Nairobi, Nairobi Area, Kenya

Apexloads is an online load board connecting cargo owners, transporters, and brokers to streamline freight matching and logistics.

Freight ServiceLogisticsSupply Chain ManagementTransportation
Non Equity AssistanceJun 24, 2025
Amount Raised: $350,000
beecrowd

São Paulo, Sao Paulo, Brazil

The Ecosystem where Innovative Companies find the best Tech Talent

Developer PlatformEducationInformation TechnologyProfessional Services
Non Equity AssistanceJun 23, 2025
Amount Raised: $100,000
InterLink Labs

Newport Beach, California, United States

InterLink Labs developed a decentralized identity infrastructure powering real-world verification, asset linking, and smart interactions.

SeedJun 15, 2025
ALLBIONICS

Kyiv, Kyyiv, Ukraine

Allbionics is a Ukrainian company revolutionizing accessibility with innovative, affordable bionic arm prostheses.

Medical
GrantJun 11, 2025
Amount Raised: $100,000
Karpatia Benefits

Kyiv, Kyyiv, Ukraine

Karpatia Benefits is a cutting-edge employee benefits management platform.

Financial Services
Non Equity AssistanceJun 11, 2025
Amount Raised: $100,000
Generect

Kyiv, Kyyiv, Ukraine

Generect automates cold outbound sales with real-time customer data

Information TechnologyLead GenerationMarketingSoftware
Non Equity AssistanceJun 11, 2025
StackBob

Lewes, Delaware, United States

Modern Workforce Identity & Access Management solution that integrates with any app or cloud service through its proprietary AI agent.

Cyber SecurityIdentity ManagementInformation TechnologySaaSSoftware
Non Equity AssistanceJun 11, 2025
Allpass.ai

Tallinn, Harjumaa, Estonia

Allpass.ai is an integrated solution that guides clients through online identity verification services

Artificial Intelligence (AI)Identity ManagementOnline Portals
GrantJun 11, 2025
Amount Raised: $100,000
Wareflow

Lviv, L'vivs'ka Oblast', Ukraine

Wareflow is a tech solution by SK Industries that boosts industrial efficiency through digital innovation.

Non Equity AssistanceJun 11, 2025
BannerBoo

Tallinn, Harjumaa, Estonia

Bannerboo allows marketers to create, automate and accelerate ad campaigns using innovative ad formats

AdvertisingInternetMarketing
Non Equity AssistanceJun 11, 2025