
Google for Startups
Description
Google for Startups is Google’s overarching initiative aimed at empowering and accelerating the growth of startups globally. Unlike traditional venture capital firms, Google for Startups does not primarily operate as an equity investor taking stakes in companies. Instead, its core model revolves around providing non-dilutive support, resources, and mentorship to help early-stage companies scale, focusing on fostering innovation and diversity within the tech ecosystem.
Investor Profile
Google for Startups has backed more than 1,621 startups, with 121 new investments in the last 12 months alone. The firm has led 1,518 rounds, about 94% of its total and boasts 71 exits across its portfolio.
Investment Focus Highlights
- Concentrates on Non Equity Assistance, Grant, Pre Seed rounds (top funding stages).
- Majority of deals are located in United States, Brazil, United Kingdom.
- Strong thematic focus on Software, Information Technology, Health Care.
- Led 109 rounds in the past year.
- Typical check size: $100K.
Stage Focus
- Non Equity Assistance (86%)
- Grant (10%)
- Pre Seed (2%)
- Seed (1%)
Country Focus
- United States (28%)
- Brazil (15%)
- United Kingdom (7%)
- Spain (5%)
- India (4%)
- Germany (4%)
- Nigeria (4%)
- Japan (4%)
- Poland (4%)
- South Korea (3%)
Industry Focus
- Software
- Information Technology
- Health Care
- Artificial Intelligence (Ai)
- Saas
- Financial Services
- Fintech
- E-commerce
- Apps
- Machine Learning
Frequently Asked Questions
Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.