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H&M Group Ventures

Europe, Stockholms Lan, Sweden, Stockholm

Description

H&M Group Ventures serves as the corporate venture capital arm of the global fashion giant H&M Group, strategically investing in innovative startups that are shaping the future of fashion, retail, and related industries. Established to accelerate H&M's transformation and drive sustainable growth, the venture arm focuses on identifying and supporting companies that align with the parent company's core strategic priorities, including sustainability, digitalization, and enhancing customer experiences. This includes a strong emphasis on solutions that promote circularity, develop new sustainable materials, optimize supply chains, and leverage emerging technologies like AI and AR/VR to create novel retail concepts.

The investment thesis of H&M Group Ventures is centered on backing early-stage companies, typically from Seed to Series B rounds, that have demonstrated strong potential and initial market traction. They seek out businesses with scalable technologies or business models that can contribute to a more sustainable and customer-centric retail ecosystem. Beyond capital, H&M Group Ventures offers its portfolio companies invaluable access to H&M's extensive global network, industry expertise, and potential for pilot programs within the H&M Group's vast operations, providing a unique platform for growth and market validation.

While specific figures can vary based on the stage and strategic fit, H&M Group Ventures typically deploys initial cheques ranging from $1 million to $10 million. Their portfolio reflects a diverse range of investments, from material science innovators to supply chain optimization platforms and digital retail solutions. This strategic financial commitment underscores their dedication to fostering innovation that can both generate financial returns and contribute to H&M Group's long-term vision of becoming a truly circular and digitally advanced fashion company.

Investor Profile

H&M Group Ventures has backed more than 37 startups, with 6 new investments in the last 12 months alone. The firm has led 6 rounds, about 16% of its total and boasts 5 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Series A, Series B, Seed rounds (top funding stages).
  • Majority of deals are located in Sweden, United Kingdom, United States.
  • Strong thematic focus on Fashion, E-Commerce, Textiles.
  • Led 1 rounds in the past year.
  • Typical check size: $1M – $10M.

Stage Focus

  • Series A (32%)
  • Series B (22%)
  • Seed (16%)
  • Series Unknown (16%)
  • Undisclosed (3%)
  • Private Equity (3%)
  • Series C (3%)
  • Pre Seed (3%)
  • Corporate Round (3%)

Country Focus

  • Sweden (35%)
  • United Kingdom (27%)
  • United States (24%)
  • Finland (5%)
  • Canada (3%)
  • France (3%)
  • Portugal (3%)

Industry Focus

  • Fashion
  • E-commerce
  • Textiles
  • Sustainability
  • Biotechnology
  • Commercial
  • Manufacturing
  • Location Based Services
  • Internet
  • Software
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does H&M Group Ventures frequently co-invest with?

Fashion For Good
Europe, Noord-Holland, The Netherlands, Amsterdam
Co-Investments: 4
WENVEST Capital
Europe, Bayern, Germany, Munich
Co-Investments: 2
BC
Europe, Zurich, Switzerland, Zürich
Co-Investments: 2
Regeneration.VC
North America, California, United States, Los Angeles
Co-Investments: 2
BI
Europe, Midtjylland, Denmark, Aarhus
Co-Investments: 3
Collaborative Fund
North America, New York, United States, New York
Co-Investments: 2
CNI
Europe, Stockholms Lan, Sweden, Stockholm
Co-Investments: 3
University of Cambridge Enterprise
Europe, Cambridgeshire, United Kingdom, Cambridge
Co-Investments: 3
SAGANA
Europe, Zurich, Switzerland, Zürich
Co-Investments: 4
Kinnevik
Europe, Stockholms Lan, Sweden, Stockholm
Co-Investments: 3

Which angels does H&M Group Ventures often collaborate with?

AL
Europe, Lombardia, Italy, Milan
Shared Deals: 1
AK
Europe, Riga, Latvia, Riga
Shared Deals: 1
Shared Deals: 1
AK
Europe, Berlin, Germany, Berlin
Shared Deals: 1
Shared Deals: 1
AC
North America, New York, United States, New York
Shared Deals: 1
BH
North America, Maryland, United States, Baltimore
Shared Deals: 1
CW
North America, California, United States, San Francisco
Shared Deals: 1
BY
North America, North Carolina, United States, Raleigh
Shared Deals: 1
AG
North America, California, United States, San Francisco
Shared Deals: 1

What are some of recent deals done by H&M Group Ventures?

Colorifix

Norwich, Norfolk, United Kingdom

Colorifix is the first company to use a biological process to produce, deposit and fix pigments onto textiles.

BiotechnologyCommercialFashion
Series BJun 23, 2025
Amount Raised: $18,000,000
Voyado

Stockholm, Stockholms Lan, Sweden

Voyado is an AI powered marketing automation and CRM platform.

Artificial Intelligence (AI)CRME-CommerceInformation TechnologyMarketing Automation
Corporate RoundDec 18, 2024
Amount Raised: $6,735,830
Heirloom

Brisbane, California, United States

Heirloom is a provider of direct air capture technology to enhance the natural process of CO2 absorption from the atmosphere.

Carbon CaptureMineralMining TechnologySustainability
Series BDec 4, 2024
Amount Raised: $150,000,000
Cult Mia

London, England, United Kingdom

Cult Mia is the independent luxury fashion marketplace of tomorrow.

ApparelE-CommerceFashionRetail
SeedOct 18, 2024
Amount Raised: $2,000,000
Avassa

Stockholm, Stockholms Lan, Sweden

Avassa provides application management for scalable edge computing environments.

Cloud ComputingInformation TechnologySoftware
Series UnknownOct 1, 2024
GALY

San Francisco, California, United States

GALY produces agriculture from cells in a facility, not plants in the field

BiotechnologyChemicalLife Science
Series BSep 3, 2024
Amount Raised: $33,000,000
Syre

Stockholm, Stockholms Lan, Sweden

Syre is a textile impact company that decarbonizes the industry via textile-to-textile recycling.

Textiles
Series AMay 23, 2024
Amount Raised: $100,000,000
eComID

Stockholm, Stockholms Lan, Sweden

eComID empowers global online retailers to reduce product returns, and shoppers to enjoy elevated shopping experiences.

Artificial Intelligence (AI)E-CommerceFashionMachine LearningRetail TechnologySoftwareSustainability
Pre SeedMar 4, 2024
Amount Raised: $2,984,893
Laced

London, England, United Kingdom

Laced is an e-commerce platform that allows users to buy and sell sneakers.

E-CommerceE-Commerce PlatformsMarketplaceShoes
Series AMay 24, 2023
Amount Raised: $12,000,000
Rubi Laboratories

San Francisco, California, United States

Rubi Laboratories develops biocatalyst solutions that turn carbon emissions into carbon-negative textiles.

BiotechnologyCleanTechManufacturingSustainabilityTextiles
SeedMar 1, 2023
Amount Raised: $8,700,000