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Hiro Capital

Europe, England, United Kingdom, London

Description

Hiro Capital is a prominent UK-based venture capital firm headquartered in London, specializing in the rapidly evolving sectors of Games, Esports, and Digital Sports technology. Founded in 2019 by industry veterans Luke Alvarez, Cherry Freeman, and Ian Livingstone CBE, the firm quickly established itself as a dedicated investor in interactive entertainment and related digital experiences. Its strategic focus allows it to leverage deep domain expertise to identify and nurture high-growth potential companies within these dynamic industries.

The firm has successfully raised and deployed two significant funds, demonstrating its commitment and scale in the market. Its inaugural fund, Fund I, launched in 2019, secured £100 million, equivalent to approximately $120 million at the time of its closing. Building on this success, Hiro Capital launched its second fund, Fund II, in 2022, which amassed an impressive £300 million, or roughly $380 million. Combined, these funds bring Hiro Capital's total assets under management to over $500 million, positioning it as a substantial player in its niche. The firm primarily targets companies from Seed to Series B stages, seeking to provide crucial early-stage and growth capital.

Hiro Capital's investment thesis centers on backing innovative teams and technologies that are shaping the future of interactive entertainment and digital wellness. They look for disruptive business models, strong intellectual property, and scalable platforms. While based in London, their investment scope is global, with a particular emphasis on European and North American markets. Their typical first cheque size ranges from £1 million to £10 million, which translates to approximately $1.2 million to $12 million, reflecting their commitment to providing meaningful capital injections to their portfolio companies. With a portfolio that includes over 35 companies, Hiro Capital actively supports its ventures with strategic guidance and industry connections, aiming to accelerate their growth and market penetration.

Investor Profile

Hiro Capital has backed more than 43 startups, with 4 new investments in the last 12 months alone. The firm has led 26 rounds, about 60% of its total and boasts 4 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Series A, Seed, Series Unknown rounds (top funding stages).
  • Majority of deals are located in United States, United Kingdom, India.
  • Strong thematic focus on Gaming, Video Games, Software.
  • Led 2 rounds in the past year.
  • Typical check size: $1.2M – $12M.

Stage Focus

  • Series A (35%)
  • Seed (26%)
  • Series Unknown (16%)
  • Series B (7%)
  • Pre Seed (7%)
  • Series C (5%)
  • Undisclosed (2%)
  • Convertible Note (2%)

Country Focus

  • United States (42%)
  • United Kingdom (37%)
  • India (5%)
  • Canada (2%)
  • France (2%)
  • Israel (2%)
  • Luxembourg (2%)
  • Belgium (2%)
  • Sweden (2%)
  • Germany (2%)

Industry Focus

  • Gaming
  • Video Games
  • Software
  • Information Technology
  • Casual Games
  • Blockchain
  • Apps
  • Mobile
  • Pc Games
  • Virtual Reality
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Hiro Capital frequently co-invest with?

IPGL
Europe, England, United Kingdom, London
Co-Investments: 2
Westerly Winds
Europe, England, United Kingdom, London
Co-Investments: 2
Krafton
Asia, Kyonggi-do, South Korea, Seongnam
Co-Investments: 3
Hashed
North America, California, United States, San Francisco
Co-Investments: 2
March Capital
North America, California, United States, Santa Monica
Co-Investments: 2
1Up Ventures
North America, Washington, United States, Kirkland
Co-Investments: 3
Lumikai
Asia, Delhi, India, New Delhi
Co-Investments: 2
Makers Fund
North America, California, United States, San Francisco
Co-Investments: 4
Boost VC
North America, California, United States, San Mateo
Co-Investments: 2
Sony Innovation Fund
Asia, Tokyo, Japan, Tokyo
Co-Investments: 2

Which angels does Hiro Capital often collaborate with?

NB
Europe, England, United Kingdom, London
Shared Deals: 1
LI
Europe, England, United Kingdom, London
Shared Deals: 1
George Godula
Asia, Shanghai, China, Shanghai
Shared Deals: 1

What are some of recent deals done by Hiro Capital?

Meeple Corp

Broadstairs, Kent, United Kingdom

Meeple Corp is a digital board game developer dedicated to translating traditional tabletop games into engaging digital experiences.

GamingVideo Games
Pre SeedFeb 3, 2025
Amount Raised: $621,775
Maintain Altitude

London, England, United Kingdom

Transforming the way the world experiences music through immersive, interactive gaming.

Casual GamesGamingMobile AppsVideo Games
Pre SeedOct 28, 2024
Amount Raised: $500,000
Sidero Labs

Santa Barbara, California, United States

Sidero Omni and Talos Linux - bringing simplicity and security to bare-metal and edge Kubernetes environments.

ComputerInformation TechnologyOperating SystemsSoftware
Series UnknownOct 23, 2024
Amount Raised: $4,000,000
FRVR

London, England, United Kingdom

FRVR is a gaming distribution platform that connects players with browser-based games.

AndroidCasual GamesGamingSoftwareVideo Games
Series UnknownAug 13, 2024
Amount Raised: $12,700,000
Soccerverse

London, England, United Kingdom

Soccerverse is a Football Management MMO

BlockchainVideo Games
SeedJul 12, 2024
Amount Raised: $3,244,752
Loric Games

Alexandria, Virginia, United States

Loric Games operates as a gaming studio that offers players story-driven experiences.

GamingMedia and EntertainmentVideo Games
SeedJan 30, 2024
Amount Raised: $4,000,000
Noodle Cat Games

Us, Picardie, France

Noodle Cat is an independent game studio on a mission to change the current standard of game development

GamingOnline GamesVideo Games
Series AOct 20, 2023
Amount Raised: $12,000,000
Telltale Games

San Rafael, California, United States

Telltale develops and publishes interactive episodic video game series on a monthly schedule.

GamingPublishingVideo Games
Series AFeb 16, 2023
Amount Raised: $8,000,000
Soccerverse

London, England, United Kingdom

Soccerverse is a Football Management MMO

BlockchainVideo Games
Pre SeedJan 21, 2023
Lamina1

Seattle, Washington, United States

Lamina1 is a Blockchain optimized for the open metaverse providing communities with infrastructure to build an immersive internet.

BlockchainInformation TechnologyMetaverse
SeedJan 1, 2023