
Hiro Capital
Description
Hiro Capital is a prominent UK-based venture capital firm headquartered in London, specializing in the rapidly evolving sectors of Games, Esports, and Digital Sports technology. Founded in 2019 by industry veterans Luke Alvarez, Cherry Freeman, and Ian Livingstone CBE, the firm quickly established itself as a dedicated investor in interactive entertainment and related digital experiences. Its strategic focus allows it to leverage deep domain expertise to identify and nurture high-growth potential companies within these dynamic industries.
The firm has successfully raised and deployed two significant funds, demonstrating its commitment and scale in the market. Its inaugural fund, Fund I, launched in 2019, secured £100 million, equivalent to approximately $120 million at the time of its closing. Building on this success, Hiro Capital launched its second fund, Fund II, in 2022, which amassed an impressive £300 million, or roughly $380 million. Combined, these funds bring Hiro Capital's total assets under management to over $500 million, positioning it as a substantial player in its niche. The firm primarily targets companies from Seed to Series B stages, seeking to provide crucial early-stage and growth capital.
Hiro Capital's investment thesis centers on backing innovative teams and technologies that are shaping the future of interactive entertainment and digital wellness. They look for disruptive business models, strong intellectual property, and scalable platforms. While based in London, their investment scope is global, with a particular emphasis on European and North American markets. Their typical first cheque size ranges from £1 million to £10 million, which translates to approximately $1.2 million to $12 million, reflecting their commitment to providing meaningful capital injections to their portfolio companies. With a portfolio that includes over 35 companies, Hiro Capital actively supports its ventures with strategic guidance and industry connections, aiming to accelerate their growth and market penetration.
Investor Profile
Hiro Capital has backed more than 43 startups, with 4 new investments in the last 12 months alone. The firm has led 26 rounds, about 60% of its total and boasts 4 exits across its portfolio.
Investment Focus Highlights
- Concentrates on Series A, Seed, Series Unknown rounds (top funding stages).
- Majority of deals are located in United States, United Kingdom, India.
- Strong thematic focus on Gaming, Video Games, Software.
- Led 2 rounds in the past year.
- Typical check size: $1.2M – $12M.
Stage Focus
- Series A (35%)
- Seed (26%)
- Series Unknown (16%)
- Series B (7%)
- Pre Seed (7%)
- Series C (5%)
- Undisclosed (2%)
- Convertible Note (2%)
Country Focus
- United States (42%)
- United Kingdom (37%)
- India (5%)
- Canada (2%)
- France (2%)
- Israel (2%)
- Luxembourg (2%)
- Belgium (2%)
- Sweden (2%)
- Germany (2%)
Industry Focus
- Gaming
- Video Games
- Software
- Information Technology
- Casual Games
- Blockchain
- Apps
- Mobile
- Pc Games
- Virtual Reality
Frequently Asked Questions
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