Kale United

Kale United is a Stockholm-based investment company dedicated to accelerating the global transition to a plant-based economy. Founded with a clear mission, the firm focuses exclusively on investing in innovative startups and established businesses that are developing and commercializing plant-based products and services. Their strategic approach aims to foster growth within the vegan sector, aligning financial returns with a positive environmental and ethical impact.

Operating with a unique model, Kale United functions as a community of over 500 investors, pooling capital and expertise to support promising ventures. This syndicate-like structure allows them to leverage a broad network of individuals passionate about the plant-based movement. The firm typically engages as the first external investor or participates in early-stage funding rounds, spanning from Seed to Series A. Their stated typical investment size ranges from €100,000 to €1,000,000, demonstrating a commitment to providing substantial early-stage capital.

Kale United's portfolio showcases a diverse range of companies within the plant-based ecosystem, including well-known brands like Oumph!, VFC, and Heura, alongside emerging innovators. Beyond capital, Kale United emphasizes providing strategic support, industry insights, and access to their extensive network, which includes founders, experts, and distribution channels within the plant-based food industry. Their vision is to become a leading force in vegan investment, having already raised over €10 million from their investor community to fuel the growth of the plant-based sector.