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Listen

North America, Illinois, United States, Chicago

Description

Listen is a Chicago-based venture capital firm established with a dedicated focus on the evolving consumer landscape. Founded on the principle of backing and building the brands of tomorrow, the firm exclusively targets early-stage companies within the consumer sector. Their investment scope spans a diverse array of categories, including consumer packaged goods (CPG), food and beverage, beauty, health and wellness, and technology-enabled consumer services. This specialization allows Listen to cultivate deep expertise and a robust network tailored specifically to the unique challenges and opportunities within the consumer market.

The firm primarily invests in Seed, Series A, and occasionally Series B rounds, seeking to partner with founders who are disrupting traditional industries or creating entirely new consumer experiences. Listen is distinguished by its hands-on, operational approach, often described as a "venture builder" rather than just a capital provider. They actively leverage their team's extensive experience in brand development, marketing, distribution, and strategic growth to support their portfolio companies. This collaborative model aims to accelerate the growth and market penetration of the brands they back, helping them navigate the competitive consumer environment.

Listen has demonstrated consistent growth in its funding capacity, recently closing its fourth fund, Listen IV, at a significant $120 million in 2023. This latest fund brings their total capital raised across all funds to over $300 million, underscoring their increasing influence in the consumer venture space. With Fund IV, Listen typically deploys initial investments ranging from $1 million to $10 million, aiming to secure meaningful ownership stakes and provide ample runway for their portfolio companies. Their investment philosophy centers on long-term partnerships, providing not just capital but also strategic guidance and operational support to help consumer brands achieve sustainable success and market leadership.

Investor Profile

Listen has backed more than 48 startups, with 1 new investments in the last 12 months alone. The firm has led 16 rounds, about 33% of its total and boasts 10 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series A, Series B rounds (top funding stages).
  • Majority of deals are located in United States, Canada.
  • Strong thematic focus on E-Commerce, Consumer Goods, Retail.
  • Typical check size: $1M – $10M.

Stage Focus

  • Seed (42%)
  • Series A (38%)
  • Series B (8%)
  • Series Unknown (6%)
  • Convertible Note (4%)
  • Pre Seed (2%)

Country Focus

  • United States (98%)
  • Canada (2%)

Industry Focus

  • E-commerce
  • Consumer Goods
  • Retail
  • Software
  • Financial Services
  • Wellness
  • Fashion
  • Education
  • Recreation
  • Subscription Service
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Listen frequently co-invest with?

Lakewest Venture Partners
North America, Illinois, United States, Chicago
Co-Investments: 3
Fiat Ventures
North America, California, United States, San Francisco
Co-Investments: 3
Service Provider Capital
North America, Colorado, United States, Golden
Co-Investments: 3
TechNexus Venture Collaborative
North America, Illinois, United States, Chicago
Co-Investments: 3
Wintrust Ventures
North America, Illinois, United States, Rosamond
Co-Investments: 4
WndrCo
North America, California, United States, Beverly Hills
Co-Investments: 2
The Pritzker Organization
North America, Illinois, United States, Chicago
Co-Investments: 4
Jumpstart Ventures
North America, Illinois, United States, Chicago
Co-Investments: 7
Revolution’s Rise of the Rest Seed Fund
North America, District of Columbia, United States, Washington
Co-Investments: 3
Chingona Ventures
North America, Illinois, United States, Chicago
Co-Investments: 3

Which angels does Listen often collaborate with?

PM
North America, New York, United States, New York
Shared Deals: 1
OB
North America, Louisiana, United States, New Orleans
Shared Deals: 1
WB
North America, Illinois, United States, Chicago
Shared Deals: 2
LR
North America, California, United States, Los Angeles
Shared Deals: 1
Dave Hoover
North America, Illinois, United States, Chicago
Shared Deals: 2
JT
North America, New York, United States, New York
Shared Deals: 1
HT
North America, Illinois, United States, Chicago
Shared Deals: 3
AF
North America, California, United States, Los Angeles
Shared Deals: 1
MC
North America, Texas, United States, Dallas
Shared Deals: 2
MC
North America, United States
Shared Deals: 2

What are some of recent deals done by Listen?

[cafeteria]

Los Angeles, California, United States

[cafeteria] is an ongoing production partnership between businesses and teenagers to help build career skills.

Brand MarketingPersonal BrandingTeenagers
Series UnknownJul 28, 2025
Amount Raised: $3,000,000
Sigo Seguros

Austin, Texas, United States

Sigo Seguros is an insurance company that offers auto insurance services.

Auto InsuranceFinancial ServicesInsuranceInsurTech
Series ASep 10, 2024
Amount Raised: $10,500,000
Sigo Seguros

Austin, Texas, United States

Sigo Seguros is an insurance company that offers auto insurance services.

Auto InsuranceFinancial ServicesInsuranceInsurTech
SeedJul 11, 2023
Amount Raised: $5,100,000
Dame Products

Brooklyn, New York, United States

Dame Products is a sexual wellness brand with the purpose of making phenomenal sex toys.

Consumer GoodsSex TechToys
Series ASep 21, 2022
Amount Raised: $7,000,000
Black Buffalo

Chicago, Illinois, United States

Black Buffalo is a smokeless tobacco alternative that has the same texture, taste, aroma, and experience as traditional dipping products.

ConsumerConsumer GoodsTobacco
Series AAug 8, 2022
Amount Raised: $30,000,000
Fable

Vancouver, British Columbia, Canada

Fable is a dinnerware company that sells premium tableware made by artisans from recycled clay.

Consumer GoodsHome DecorLifestyleRetail
Series AJul 28, 2022
Amount Raised: $6,558,913
Tally Labs

Miami, Florida, United States

Tally Labs is build characters, and tools of the metaverse.

BlockchainMetaverseSoftware
SeedMay 18, 2022
Amount Raised: $12,000,000
Sigo Seguros

Austin, Texas, United States

Sigo Seguros is an insurance company that offers auto insurance services.

Auto InsuranceFinancial ServicesInsuranceInsurTech
SeedApr 7, 2022
Amount Raised: $5,400,000
Felt

New York, New York, United States

We are the first interactive feelings school to help you improve your relationships and navigate life's hardest moments.

Health CareMobile AppsPsychologyWellness
SeedNov 1, 2021
Amount Raised: $3,500,000
Rise Gardens

Skokie, Illinois, United States

Rise Gardens is a smart indoor hydroponic gardening system for consumers to grow their own food.

Food ProcessingOrganic Food
Series AJul 19, 2021
Amount Raised: $9,000,000