Lupa Systems

Lupa Systems is a private investment company established in 2019 by James Murdoch, the youngest son of media mogul Rupert Murdoch. Headquartered in New York, with additional presence in Mumbai, Lupa Systems operates as a distinct entity from traditional venture capital firms, serving as James Murdoch's primary investment vehicle. The firm's strategy is rooted in long-term value creation, leveraging Murdoch's extensive experience and network within the global media, technology, and entertainment sectors.

The firm's investment thesis spans a diverse range of sectors, including media, technology, content, data, sustainability, and emerging markets. Lupa Systems is known for taking significant, often strategic or controlling, stakes in companies rather than making numerous small, early-stage investments. This approach allows them to actively participate in the strategic direction and growth of their portfolio companies. Their investments often reflect a commitment to innovation, digital transformation, and addressing global challenges, particularly in areas like financial inclusion and sustainable business models.

Lupa Systems has built a notable portfolio since its inception. For instance, in 2022, the firm led a significant $70 million Series B funding round for Aella Credit, a Nigerian fintech company focused on financial inclusion. Another key investment saw Lupa Systems become the largest shareholder in MCH Group, the parent company of Art Basel, through an investment of approximately $38 million (CHF 35 million) in 2020. These examples underscore their capacity and preference for substantial capital deployment, indicating typical first checks are in the multi-million dollar range, often for strategic influence or majority stakes. Their investment scope extends to creative ventures like Artists Equity, a film studio co-founded with Ben Affleck and Matt Damon, further showcasing their diverse yet strategic investment mandate.