
Miroma Ventures
Description
Miroma Ventures is the investment arm of The Miroma Group, a prominent global independent marketing and content organization. Based in Los Angeles, California, Miroma Ventures primarily focuses on identifying and backing high-growth businesses within the consumer, media, and technology sectors. Leveraging the extensive network and operational expertise of its parent company, Miroma Ventures aims to provide not just capital but also strategic support to its portfolio companies, helping them scale and achieve market leadership.
The firm's investment strategy targets companies across various stages, including Seed, Series A, and later-stage Growth rounds, though it predominantly emphasizes growth-stage opportunities. Miroma Ventures typically deploys capital in the range of $5 million to $25 million per investment, reflecting its commitment to significant stakes in promising ventures. This range allows them to either lead smaller, strategic rounds or participate substantially in larger funding syndicates alongside other notable venture capital firms and institutional investors. Their approach is characterized by a long-term view, seeking out companies with strong brand potential and disruptive business models.
Miroma Ventures boasts an impressive portfolio of well-known and rapidly expanding companies. Notable investments include stakes in consumer brands like Allbirds and Everlane, as well as media and technology platforms such as The Athletic (acquired by The New York Times), Hypebeast, and Overtime. They have also invested in e-commerce and delivery services like Goldbelly and GoPuff. For instance, Miroma Ventures led a $10 million Series A round for Goldbelly, demonstrating their capacity to take a leading role. Their participation in larger rounds, such as the $250 million Series D for GoPuff, further illustrates their flexibility and ability to contribute to substantial capital raises.
The firm's strategic alignment with The Miroma Group provides a unique advantage, offering portfolio companies access to a wealth of marketing, content creation, and brand-building resources. This integrated approach helps accelerate growth and enhances the market presence of the businesses they support. Miroma Ventures positions itself as a value-add investor, seeking to partner with visionary founders who are poised to redefine their respective industries.
Investor Profile
Miroma Ventures has backed more than 21 startups, with 1 new investments in the last 12 months alone. The firm has led 1 rounds, about 5% of its total and boasts 6 exits across its portfolio.
Investment Focus Highlights
- Concentrates on Seed, Series A, Pre Seed rounds (top funding stages).
- Majority of deals are located in United Kingdom, United States, United Arab Emirates.
- Strong thematic focus on Advertising, Digital Media, Fashion.
- Typical check size: $5M – $25M.
Stage Focus
- Seed (57%)
- Series A (19%)
- Pre Seed (10%)
- Series Unknown (10%)
- Angel (5%)
Country Focus
- United Kingdom (48%)
- United States (43%)
- United Arab Emirates (5%)
- Denmark (5%)
Industry Focus
- Advertising
- Digital Media
- Fashion
- Software
- Marketplace
- Beauty
- Lifestyle
- Apps
- Subscription Service
- Travel
Frequently Asked Questions
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