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Miroma Ventures

North America, California, United States, Los Angeles

Description

Miroma Ventures is the investment arm of The Miroma Group, a prominent global independent marketing and content organization. Based in Los Angeles, California, Miroma Ventures primarily focuses on identifying and backing high-growth businesses within the consumer, media, and technology sectors. Leveraging the extensive network and operational expertise of its parent company, Miroma Ventures aims to provide not just capital but also strategic support to its portfolio companies, helping them scale and achieve market leadership.

The firm's investment strategy targets companies across various stages, including Seed, Series A, and later-stage Growth rounds, though it predominantly emphasizes growth-stage opportunities. Miroma Ventures typically deploys capital in the range of $5 million to $25 million per investment, reflecting its commitment to significant stakes in promising ventures. This range allows them to either lead smaller, strategic rounds or participate substantially in larger funding syndicates alongside other notable venture capital firms and institutional investors. Their approach is characterized by a long-term view, seeking out companies with strong brand potential and disruptive business models.

Miroma Ventures boasts an impressive portfolio of well-known and rapidly expanding companies. Notable investments include stakes in consumer brands like Allbirds and Everlane, as well as media and technology platforms such as The Athletic (acquired by The New York Times), Hypebeast, and Overtime. They have also invested in e-commerce and delivery services like Goldbelly and GoPuff. For instance, Miroma Ventures led a $10 million Series A round for Goldbelly, demonstrating their capacity to take a leading role. Their participation in larger rounds, such as the $250 million Series D for GoPuff, further illustrates their flexibility and ability to contribute to substantial capital raises.

The firm's strategic alignment with The Miroma Group provides a unique advantage, offering portfolio companies access to a wealth of marketing, content creation, and brand-building resources. This integrated approach helps accelerate growth and enhances the market presence of the businesses they support. Miroma Ventures positions itself as a value-add investor, seeking to partner with visionary founders who are poised to redefine their respective industries.

Investor Profile

Miroma Ventures has backed more than 21 startups, with 1 new investments in the last 12 months alone. The firm has led 1 rounds, about 5% of its total and boasts 6 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series A, Pre Seed rounds (top funding stages).
  • Majority of deals are located in United Kingdom, United States, United Arab Emirates.
  • Strong thematic focus on Advertising, Digital Media, Fashion.
  • Typical check size: $5M – $25M.

Stage Focus

  • Seed (57%)
  • Series A (19%)
  • Pre Seed (10%)
  • Series Unknown (10%)
  • Angel (5%)

Country Focus

  • United Kingdom (48%)
  • United States (43%)
  • United Arab Emirates (5%)
  • Denmark (5%)

Industry Focus

  • Advertising
  • Digital Media
  • Fashion
  • Software
  • Marketplace
  • Beauty
  • Lifestyle
  • Apps
  • Subscription Service
  • Travel
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Miroma Ventures frequently co-invest with?

Vayner/RSE
North America, New York, United States, New York
Co-Investments: 2
Ballpark Ventures
Europe, Gloucestershire, United Kingdom, Cheltenham
Co-Investments: 2
Beehive Holdings
North America, British Columbia, Canada, Vancouver
Co-Investments: 1
Brainchild Holdings
North America, Pennsylvania, United States, Newtown
Co-Investments: 1
Beringea
North America, Michigan, United States, Farmington Hills
Co-Investments: 2
SV Angel
North America, California, United States, San Francisco
Co-Investments: 3
BoxGroup
North America, New York, United States, New York
Co-Investments: 1
Nelstone Ventures
North America, New York, United States, New York
Co-Investments: 1
Alpaca VC
North America, New York, United States, New York
Co-Investments: 1
Acequia Capital (AceCap)
North America, Washington, United States, Seattle
Co-Investments: 1

Which angels does Miroma Ventures often collaborate with?

DJ
Europe, England, United Kingdom, London
Shared Deals: 1
MJ
Europe, England, United Kingdom, London
Shared Deals: 1
Cyan Banister
North America, California, United States, San Francisco
Shared Deals: 1
AO
North America, California, United States, San Francisco
Shared Deals: 1
TH
Europe, England, United Kingdom, London
Shared Deals: 1
GS
North America, California, United States, Palo Alto
Shared Deals: 1
BK
North America, California, United States, San Francisco
Shared Deals: 1
CS
North America, Washington, United States, Kirkland
Shared Deals: 1
FL
North America, New York, United States, New York
Shared Deals: 1
GC
Europe, Jersey
Shared Deals: 1

What are some of recent deals done by Miroma Ventures?

Limitless Travel

Birmingham, Birmingham, United Kingdom

Limitless Travel provides holidays, tours, accommodation, and travel for people living with disability.

LeisureTravel
Series AApr 1, 2025
Amount Raised: $8,410,005
DHARMA

Abu Dhabi, Abu Dhabi, United Arab Emirates

DHARMA plans and sells trips hosted by the world's most inspiring people and brands

ConsumerContent CreatorsHospitalityTourismTravel
SeedOct 4, 2023
Amount Raised: $4,700,000
Bruvi

Beverly Hills, California, United States

Bruvi® reinvents single-serve coffee, with patent pending brewing technology and proprietary, Guilt Free Toss® B-Pods®

CoffeeConsumer ElectronicsE-CommerceFood and Beverage
SeedJul 1, 2021
Amount Raised: $7,007,000
ROAM

Boulder, Colorado, United States

ROAM is a media production company for the next-generation adventurer.

Digital MediaSocial ImpactSubscription Service
SeedNov 2, 2018
Amount Raised: $2,145,000
New Stance

London, England, United Kingdom

New Stance is a creative brand-centric marketing agency working alongside talent and brands to realize their true media value.

AdvertisingDigital MarketingMarketing
SeedJan 1, 2018
JUST Water

New York, New York, United States

JUST water is responsibly sourced, produced and packaged for improved environmental and community impact.

CommunitiesConsumer GoodsEnvironmental ConsultingManagement ConsultingService Industry
Series UnknownSep 29, 2017
Amount Raised: $2,009,999
Empirical

Copenhagen, Hovedstaden, Denmark

Empirical Spirits manufactures distilled spirits with innovative flavors.

Food and BeverageManufacturingProduct Research
Pre SeedJun 1, 2017
Nested

London, England, United Kingdom

Nested operates as a data-driven estate agency enabling customers to be chain-free buyers.

Commercial Real EstatePropTechReal EstateReal Estate Investment
Series AMar 20, 2017
Amount Raised: $9,893,717
Gojimo

London, England, United Kingdom

Gojimo is an education software company.

AppsEdTechEducationSoftware
SeedDec 22, 2015
Amount Raised: $1,800,000
PureWow

New York, New York, United States

PureWow is a digital media company that specializes in women's lifestyle content, covering fashion, beauty, tech, recipes, health & more.

Digital MediaFashionLifestyle
SeedMay 5, 2015
Amount Raised: $2,500,000