Nicolas Jammet

Nicolas Jammet, co-founder and co-CEO of Sweetgreen, has emerged as a notable angel investor, leveraging his extensive experience in building a successful consumer brand from the ground up. With Sweetgreen's journey from a small salad shop to a publicly traded company that raised over $500 million in venture funding before its IPO, Jammet possesses a unique understanding of the challenges and opportunities within the consumer, food, and wellness sectors. His transition into angel investing reflects a strategic interest in nurturing the next generation of disruptive direct-to-consumer (D2C) and consumer packaged goods (CPG) companies.

Jammet's investment portfolio, which currently includes at least 10 publicly disclosed investments according to Crunchbase, predominantly reflects his deep expertise in the consumer space. He has shown a clear preference for companies that align with his background in food, wellness, and lifestyle brands. Notable investments include Brightland (artisanal olive oil), Our Place (kitchenware), Caraway (non-toxic cookware), and Parade (inclusive intimates). These investments typically fall within the seed stage, with the total round sizes for these companies ranging from approximately $1.5 million to $8 million, indicating his participation in early-stage rounds where strategic angels can provide significant value.

Beyond capital, Jammet offers invaluable operational insights, brand-building acumen, and a robust network within the consumer industry. His experience scaling Sweetgreen provides founders with a mentor who has navigated the complexities of supply chain, retail expansion, and brand storytelling. While specific individual check sizes are not publicly disclosed, his participation in these seed rounds suggests typical angel investment amounts for high-profile founders, likely ranging from $50,000 to $500,000. He often co-invests alongside established venture capital firms and other prominent angels, further validating the potential of his portfolio companies.

Jammet's investment strategy is characterized by a founder-friendly approach, seeking to back visionary entrepreneurs who are building authentic brands with strong product-market fit. His focus on mission-driven companies that resonate with modern consumer values underscores his commitment to not just financial returns, but also to fostering innovation in areas he deeply understands. As a seasoned operator turned investor, Nicolas Jammet represents a valuable resource for early-stage consumer startups aiming for significant growth and market disruption.