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Northwestern Mutual

North America, Wisconsin, United States, Milwaukee

Description

Northwestern Mutual, a leading financial services company, established its corporate venture capital arm, Northwestern Mutual Future Ventures (NMFV), in 2017. This strategic initiative was designed to identify and invest in promising startups that are innovating across fintech, digital health, and data analytics, areas critical to enhancing the financial planning and insurance landscape. NMFV's mandate is to support companies developing solutions that can improve client experience, streamline advisor operations, or introduce new technologies relevant to Northwestern Mutual's core business and its network of financial professionals.

Initially launched with a $50 million fund, NMFV quickly became an active participant in the venture ecosystem. Its investment strategy focuses on early to growth-stage companies, typically participating in Seed to Series B rounds. Demonstrating its commitment to innovation, Northwestern Mutual announced a second, larger fund of $100 million in 2021, bringing the total capital committed to NMFV to $150 million. This expansion allowed NMFV to broaden its investment scope and provide more substantial support to its portfolio companies.

NMFV's typical first check size ranges from $500,000 to $5 million, reflecting its focus on providing meaningful capital to nascent and scaling businesses. Beyond capital, NMFV offers portfolio companies access to Northwestern Mutual's extensive expertise, distribution channels, and client base, fostering strategic partnerships and accelerating growth. The venture arm seeks companies that align with Northwestern Mutual's mission of delivering financial security, leveraging technology to create more personalized and efficient financial solutions for individuals and families.

The establishment and growth of NMFV underscore Northwestern Mutual's proactive approach to staying at the forefront of industry trends and leveraging external innovation. By investing in disruptive technologies and business models, NMFV not only seeks financial returns but also aims to integrate cutting-edge solutions that enhance the value proposition for Northwestern Mutual's clients and advisors, solidifying its position as a forward-thinking leader in financial services.

Investor Profile

Northwestern Mutual has backed more than 29 startups, with 1 new investments in the last 12 months alone. The firm has led 14 rounds, about 48% of its total and boasts 2 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Grant, Pre Seed, Seed rounds (top funding stages).
  • Majority of deals are located in United States.
  • Strong thematic focus on FinTech, Software, Financial Services.
  • Typical check size: $500K – $5M.

Stage Focus

  • Grant (28%)
  • Pre Seed (24%)
  • Seed (17%)
  • Private Equity (7%)
  • Series B (7%)
  • Series C (7%)
  • Debt Financing (3%)
  • Series A (3%)
  • Series D (3%)

Country Focus

  • United States (100%)

Industry Focus

  • Fintech
  • Software
  • Financial Services
  • Health Care
  • Finance
  • Analytics
  • Non Profit
  • Artificial Intelligence (Ai)
  • Medical
  • Digital Media
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Northwestern Mutual frequently co-invest with?

GoldPoint Partners
North America, New York, United States, New York
Co-Investments: 1
Johnsonville Sausage
North America, Wisconsin, United States, Sheboygan Falls
Co-Investments: 2
Right Side Capital Management
North America, California, United States, San Francisco
Co-Investments: 3
NM
North America, Wisconsin, United States, Madison
Co-Investments: 1
gener8tor
North America, Wisconsin, United States, Madison
Co-Investments: 4
PPM America Capital Partners
North America, Illinois, United States, Chicago
Co-Investments: 1
Cream City Venture Capital
North America, Wisconsin, United States, Milwaukee
Co-Investments: 5
Winnebago Seed Fund
North America, Wisconsin, United States, Neenah
Co-Investments: 2
BrightStar Wisconsin Foundation
North America, Wisconsin, United States, Milwaukee
Co-Investments: 2
ABRY Partners
North America, Massachusetts, United States, Boston
Co-Investments: 1

Which angels does Northwestern Mutual often collaborate with?

Martine Reardon
North America, New York, United States, New York
Shared Deals: 1
HT
North America, California, United States, San Francisco
Shared Deals: 1
PS
North America, United States
Shared Deals: 1
MS
Europe, England, United Kingdom, London
Shared Deals: 1

What are some of recent deals done by Northwestern Mutual?

Magier AI

San Diego, California, United States

Magier AI’s revolutionary ecosystem seamlessly shields both individuals and enterprises with advanced privacy—reimagining data security.

Artificial Intelligence (AI)ComplianceCyber SecurityEnterprise SoftwareInformation TechnologyNatural Language Processing
Pre SeedMay 19, 2025
Amount Raised: $100,000
Sandbox Wealth

New York, New York, United States

Sandbox Wealth is a turnkey private banking platform for non-bank financial institutions.

Financial ServicesFinTechSoftwareWealth Management
Pre SeedJun 26, 2024
Amount Raised: $100,000
Wellthi

Arlington, Virginia, United States

Wellthi offers a B2B embedded virtual branch that lives inside mobile banking apps.

BankingDigital MarketingFinancial ServicesFinTechGenerative AIMobile PaymentsWealth Management
SeedDec 15, 2023
Amount Raised: $2,980,000
Summerfest

Milwaukee, Wisconsin, United States

Summerfest is the World’s Largest Music Festival that attracts the music industry’s hottest stars, emerging talent and local favorites.

Media and EntertainmentMusic
GrantMay 23, 2023
Betty Brinn Children's Museum

Milwaukee, Wisconsin, United States

Betty Brinn Children's Museum is a non-profit organization that provides educational programs for children.

Non ProfitRecreation
GrantMay 23, 2023
Zoological Society of Milwaukee

Milwaukee, Wisconsin, United States

Zoological Society of Milwaukee is to protect wildlife and endangered species, educate people about the value of wildlife.

EducationMuseums and Historical Sites
GrantMay 23, 2023
Marcus Center for Performing Arts

Milwaukee, Wisconsin, United States

Marcus Center for Performing Arts is the official site where you can find information and purchase tickets.

E-Commerce
GrantMay 23, 2023
Discovery World

Milwaukee, Wisconsin, United States

Discovery World is a one-of-a-kind experience dedicated to revealing the wonders of science and inspiring a lifelong passion for discovery.

Museums and Historical SitesSTEM Education
GrantMay 23, 2023
United Performing Arts Fund

Milwaukee, Wisconsin, United States

Supporting the Performing Arts in the Greater Milwaukee Area

CommunitiesFinanceFunding PlatformPerforming Arts
GrantMay 23, 2023
Betty Brinn Children's Museum

Milwaukee, Wisconsin, United States

Betty Brinn Children's Museum is a non-profit organization that provides educational programs for children.

Non ProfitRecreation
GrantNov 29, 2022