Palm Tree Crew

Palm Tree Crew (PTC) is an investment and management company founded by world-renowned DJ and producer Kygo and his manager Myles Shear. Based in Miami Beach, Florida, PTC strategically focuses its investments at the intersection of consumer, entertainment, and technology. Leveraging Kygo's global brand and extensive network, the firm distinguishes itself by offering not only capital but also significant marketing, brand-building, and strategic support to its portfolio companies, making them a unique partner in the venture landscape.

PTC's investment strategy targets disruptive brands and innovative platforms that resonate strongly with modern consumers. They actively seek opportunities where their deep expertise in brand development, content creation, and audience engagement can add substantial value beyond a financial investment. Their diverse portfolio spans various sectors, including plant-based foods, beverage brands, music-related ventures, and exclusive membership clubs. As of early 2021, Palm Tree Crew had invested in over 30 companies, demonstrating a consistent and active engagement in the startup ecosystem.

Operating more as a strategic investment arm than a traditional venture capital fund, PTC often participates in larger syndicated rounds alongside other prominent investment firms. While specific individual check sizes are not publicly disclosed, their involvement in significant funding rounds, such as Liquid Death's $75 million Series C or Daring Foods' $40 million Series B, indicates their capacity to contribute meaningful capital. Their distinct value proposition lies in their ability to blend financial backing with unparalleled access to entertainment industry networks and brand-building capabilities, positioning them as an attractive partner for startups aiming to scale their consumer reach and cultural impact.