Prudential Financial logo

Prudential Financial

North America, New Jersey, United States, Newark

Description

Prudential Financial, a global financial services leader headquartered in Newark, United States, primarily engages in investment management, life insurance, and retirement benefits. While not a traditional early-stage venture capital firm, Prudential makes significant direct equity investments, primarily through its Impact Investments unit. This specialized group focuses on deploying capital into ventures that generate both competitive financial returns and measurable social or environmental impact, aligning with the company's broader commitment to sustainable and inclusive growth.

Prudential's Impact Investments unit has a long-standing history, having deployed over $6.5 billion in capital globally since its inception in 1976. As of 2023, the total portfolio of Prudential's Impact Investments exceeded $1 billion, demonstrating a substantial and ongoing commitment to this investment thesis. These investments are distinct from typical venture capital funding for nascent technology startups; instead, they target growth-stage companies, projects, and funds in areas such as affordable housing, community development, clean energy, and financial inclusion, often requiring larger capital infusions.

The nature of Prudential's direct equity investments means their typical check sizes are more substantial than those seen in early-stage venture capital rounds. These investments are structured to provide growth capital or project financing for initiatives that align with their impact objectives. While specific investment amounts can vary widely depending on the project's scale and the company's stage, individual equity commitments from Prudential's Impact Investments unit typically range from several million dollars to tens of millions, reflecting their focus on larger-scale impact and growth equity opportunities.

Investor Profile

Prudential Financial has backed more than 34 startups, with 4 new investments in the last 12 months alone. The firm has led 15 rounds, about 44% of its total and boasts 9 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Private Equity, Series Unknown, Series B rounds (top funding stages).
  • Majority of deals are located in United States, Indonesia, Canada.
  • Strong thematic focus on Financial Services, Finance, FinTech.
  • Led 3 rounds in the past year.
  • Typical check size: $5M – $50M.

Stage Focus

  • Private Equity (21%)
  • Series Unknown (15%)
  • Series B (12%)
  • Corporate Round (12%)
  • Seed (9%)
  • Post Ipo Debt (6%)
  • Series A (6%)
  • Grant (6%)
  • Debt Financing (3%)
  • Series E (3%)

Country Focus

  • United States (79%)
  • Indonesia (6%)
  • Canada (3%)
  • Bermuda (3%)
  • South Africa (3%)
  • China (3%)
  • Brazil (3%)

Industry Focus

  • Financial Services
  • Finance
  • Fintech
  • Insurance
  • Lending
  • Education
  • Software
  • Non Profit
  • Real Estate
  • Banking
circle-line
FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Prudential Financial frequently co-invest with?

John Hancock
North America, Massachusetts, United States, Boston
Co-Investments: 2
New York Life Insurance
North America, New York, United States, New York
Co-Investments: 2
MassMutual
North America, Massachusetts, United States, Springfield
Co-Investments: 1
Generation Investment Management
Europe, England, United Kingdom, London
Co-Investments: 2
Rubicon Venture Capital
North America, California, United States, San Francisco
Co-Investments: 2
Kapor Capital
North America, California, United States, Oakland
Co-Investments: 2
TIAA
North America, New York, United States, New York
Co-Investments: 2
BancorpSouth
North America, Mississippi, United States, Tupelo
Co-Investments: 1
AIG
North America, New York, United States, New York
Co-Investments: 1
ABRY Partners
North America, Massachusetts, United States, Boston
Co-Investments: 1

Which angels does Prudential Financial often collaborate with?

FM
North America, Florida, United States, Miami
Shared Deals: 1
Shared Deals: 1

What are some of recent deals done by Prudential Financial?

FIDx

Berwyn, Pennsylvania, United States

FIDx provides retirement planning, wealth planning, financial advice, and planning services to protect individuals and families.

FinanceFinancial ServicesRetirement
Series UnknownJun 17, 2025
Fully Ecosystem

Santo Antônio, Sao Paulo, Brazil

Fully is a complete and intelligent ecosystem that helps businesses form stronger ties with their customers.

FitnessService IndustryWellness
Corporate RoundDec 11, 2024
Amount Raised: $33,585,223
Getty Realty

Jericho, New York, United States

Getty Realty is a REIT specializing in ownership, leasing & financing of a convenience store and gasoline station properties.

Real Estate
Post Ipo DebtNov 25, 2024
Amount Raised: $125,000,000
MongoDB

New York, New York, United States

MongoDB is a next-generation database that helps businesses transform their industries by harnessing the power of data.

Cloud ComputingDatabaseOpen SourceSaaSSoftware
Post Ipo EquityNov 14, 2024
Micruity

Toronto, Ontario, Canada

Micruity is a finance and insurance company that provides services in retirement, annuity, pension, insurance, insurtech, and fintech.

Financial ServicesFinTechInsuranceInsurTech
Series UnknownJun 25, 2024
Amount Raised: $5,000,000
Prismic Life Reinsurance

Hamilton, Hamilton, Bermuda

Prismic Life Reinsurance is a life and annuity reinsurance company that provides access to investing, insurance, and retirement security.

InsuranceLife Insurance
Private EquitySep 7, 2023
Amount Raised: $1,000,000,000
FIDx

Berwyn, Pennsylvania, United States

FIDx provides retirement planning, wealth planning, financial advice, and planning services to protect individuals and families.

FinanceFinancial ServicesRetirement
Series BNov 10, 2022
Amount Raised: $24,310,130
Alexforbes

Sandown, NA - South Africa, South Africa

Alexforbes is a provider of financial, risk and insurance and multi-manager investment solutions internationally.

FinanceFinancial ServicesInsurance
Private EquityMar 21, 2022
Getty Realty

Jericho, New York, United States

Getty Realty is a REIT specializing in ownership, leasing & financing of a convenience store and gasoline station properties.

Real Estate
Post Ipo DebtFeb 22, 2022
Amount Raised: $225,000,000
Northeast Natural Energy

Charleston, West Virginia, United States

Northeast Natural Energy is an oil and gas production company.

EnergyMineralOil and Gas
Private EquityNov 20, 2020
Amount Raised: $65,000,000