R/GA Accelerator

R/GA Accelerator operates as the venture arm of R/GA, a global innovation consultancy renowned for its design, technology, and marketing expertise. Unlike traditional venture capital firms, R/GA Accelerator employs a unique model that integrates investment capital with the extensive resources and global brand network of its parent company. This distinctive approach positions it as a strategic partner for early-stage startups, aiming to accelerate their growth by providing not just funding but also unparalleled access to R/GA's world-class talent and corporate connections. The accelerator primarily focuses on programs co-developed with major corporate partners, aligning startup innovation with specific industry needs.

The core of R/GA Accelerator's strategy revolves around running highly curated, theme-specific programs. These programs are often designed in collaboration with large enterprises, targeting areas such as connected commerce, sports technology, retail innovation, and the future of mobility. Startups accepted into these cohorts benefit from intensive mentorship, strategic guidance, and direct engagement opportunities with the corporate partners, often leading to pilot programs or commercial agreements. The value proposition extends significantly beyond mere capital, emphasizing the strategic advantages derived from R/GA's deep industry knowledge and its ability to facilitate meaningful partnerships.

Financially, R/GA Accelerator typically provides an initial investment of approximately $120,000 to participating companies. This investment is commonly structured in exchange for a fixed equity stake, often around 6%. This standardized initial check size reflects the accelerator's program-driven investment model, where the primary value is derived from the structured support and network access rather than large, variable capital injections. While the initial investment is consistent, the potential for follow-on funding exists, contingent on a startup's progress and alignment with R/GA Ventures' broader investment thesis.

Since its inception, R/GA Ventures has launched numerous accelerator programs, cultivating a diverse portfolio of over 100 companies across various sectors. These programs have consistently aimed to bridge the gap between innovative startups and established corporations, fostering an ecosystem where new technologies and business models can thrive. The accelerator's success is measured not only by the financial returns but also by its ability to drive significant strategic value for both its portfolio companies and its corporate partners, leveraging R/GA's global footprint and expertise to scale promising ventures.