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StandUp Ventures

North America, Ontario, Canada, Toronto

Description

StandUp Ventures is a Toronto-based venture capital firm uniquely positioned to address the funding gap for female-founded companies in Canada. Established with a clear mission to champion diversity in the tech ecosystem, the firm primarily invests in early-stage businesses, specifically those led by women, operating within the B2B software and digital health sectors. Their strategic focus aims to not only generate strong financial returns but also to foster a more inclusive and equitable venture landscape, recognizing the significant untapped potential in companies founded or co-founded by women.

The firm manages two distinct funds, demonstrating a consistent commitment to its investment thesis. StandUp Ventures successfully closed its inaugural fund, Fund I, at CAD $20 million in 2017, which laid the groundwork for its investment activities. Building on this momentum, they subsequently closed Fund II in 2021, raising an additional CAD $30 million. These funds enable StandUp Ventures to deploy capital into promising startups at the Seed to Series A stages. Their initial investments typically range from CAD $500,000 to CAD $1,000,000, translating to approximately USD $365,000 to USD $730,000 based on recent exchange rates, with the capacity for follow-on investments as portfolio companies grow.

StandUp Ventures distinguishes itself through its deep commitment to supporting its portfolio companies beyond just capital. The firm leverages its extensive network and operational expertise to provide strategic guidance, mentorship, and access to resources, helping female founders navigate the challenges of scaling a tech business. Their targeted approach not only provides crucial early-stage funding but also aims to build a robust community of successful female leaders, contributing significantly to the growth of Canada's innovation economy and setting a precedent for inclusive investing.

Investor Profile

StandUp Ventures has backed more than 27 startups, with 4 new investments in the last 12 months alone. The firm has led 5 rounds, about 19% of its total and boasts 1 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Series A, Seed, Series B rounds (top funding stages).
  • Majority of deals are located in Canada, United States.
  • Strong thematic focus on Software, Artificial Intelligence (AI), Big Data.
  • Led 4 rounds in the past year.
  • Typical check size: $365K – $730K.

Stage Focus

  • Series A (41%)
  • Seed (30%)
  • Series B (11%)
  • Pre Seed (11%)
  • Series Unknown (4%)
  • Series C (4%)

Country Focus

  • Canada (96%)
  • United States (4%)

Industry Focus

  • Software
  • Artificial Intelligence (Ai)
  • Big Data
  • Construction
  • Biotechnology
  • Machine Learning
  • Saas
  • Productivity Tools
  • Business Intelligence
  • Procurement
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does StandUp Ventures frequently co-invest with?

MaRS Investment Accelerator Fund
North America, Ontario, Canada, Toronto
Co-Investments: 8
BDC Capital’s Women in Technology Venture Fund
North America, Quebec, Canada, Montréal
Co-Investments: 5
Information Venture Partners
North America, Ontario, Canada, Toronto
Co-Investments: 3
BDC Venture Capital
North America, Alberta, Canada, Calgary
Co-Investments: 4
Business Development Bank of Canada
North America, Quebec, Canada, Montréal
Co-Investments: 4
Refinery Ventures
North America, Ohio, United States, Cincinnati
Co-Investments: 3
Graphite Ventures
North America, Ontario, Canada, Toronto
Co-Investments: 3
Sands Capital Ventures
North America, Virginia, United States, Arlington
Co-Investments: 3
Alumni Ventures
North America, New Hampshire, United States, Manchester
Co-Investments: 2
Grand Ventures
North America, Michigan, United States, Grand Rapids
Co-Investments: 3

Which angels does StandUp Ventures often collaborate with?

RG
North America, California, United States, San Francisco
Shared Deals: 1
Satish Kanwar
North America, Ontario, Canada, Toronto
Shared Deals: 1
Brandon Chu
North America, Ontario, Canada, Toronto
Shared Deals: 1
MW
North America, California, United States, San Francisco
Shared Deals: 1
Michele Romanow
North America, Ontario, Canada, Toronto
Shared Deals: 1
Arati Sharma
North America, Ontario, Canada, Toronto
Shared Deals: 1
MK
North America, California, United States, Los Angeles
Shared Deals: 1
Farhan Thawar
North America, Ontario, Canada, Toronto
Shared Deals: 1
DD
North America, California, United States, San Francisco
Shared Deals: 1
Ivan Yuen
North America, Ontario, Canada, Toronto
Shared Deals: 1

What are some of recent deals done by StandUp Ventures?

Reusables.com

Vancouver, British Columbia, Canada

Zero waste packaging platform.

Packaging ServicesRecyclingSustainability
SeedApr 22, 2025
Amount Raised: $2,599,588
Sprout Family

Toronto, Ontario, Canada

Sprout Family offers digital concierge services for family planning, including insurance and benefits in Canada.

AdviceEducationFamilyFertilityHealth Care
Pre SeedMar 17, 2025
Amount Raised: $1,188,926
Glassbox

Toronto, Ontario, Canada

Redefining Financial Analysis for the AI-Driven World

Artificial Intelligence (AI)FinanceFinancial ServicesSaaS
Pre SeedFeb 18, 2025
Amount Raised: $1,162,669
Indiegraf

Vancouver, British Columbia, Canada

Indiegraf provides support, assistance, and resources to independent news outlets.

Digital MediaJournalismMedia and EntertainmentNews
SeedOct 1, 2024
Amount Raised: $2,200,000
MaxRetail

Palm Beach Gardens, Florida, United States

Max Retail helps independent retailers and brands sell their unsold inventory through its market network.

B2BRetailSales
Series AApr 29, 2024
Amount Raised: $14,999,870
Cognito Health

Victoria, British Columbia, Canada

Cognito Health is a unique model involves a combination of cognitive behavioral therapy (CBT) and medication.

Health CareMedicalWellness
SeedMar 6, 2024
Amount Raised: $1,480,106
AmacaThera

Toronto, Ontario, Canada

AmacaThera's injectable hydrogel platform provides localized, sustained drug delivery to improve patient outcomes.

BiopharmaBiotechnologyTherapeutics
Series ANov 28, 2023
Amount Raised: $2,948,465
Metafold 3D

Toronto, Ontario, Canada

Metafold makes cloud-based design for additive manufacturing software

Software
SeedJul 18, 2023
Amount Raised: $1,784,806
ODAIA

Toronto, Ontario, Canada

ODAIA is driving next-generation customer engagement with the leading AI-fueled Customer Data Platform for the Life Sciences industry.

Artificial Intelligence (AI)BiotechnologyMachine LearningSoftware
Series BMay 1, 2023
Amount Raised: $25,000,000
Vivid Machines

Toronto, Ontario, Canada

Vivid Machines is a startup company that revolutionizes agricultural production to help fruit and vegetable farmers produce more food.

AgTechArtificial Intelligence (AI)Machine LearningSoftware
SeedApr 20, 2023
Amount Raised: $3,189,580