Tiantu Capital

Tiantu Capital, headquartered in Shenzhen, China, stands as a preeminent private equity firm with a distinct specialization in the consumer sector. The firm is widely recognized for its deep expertise and extensive network within China's burgeoning 'new consumption' market, encompassing a broad spectrum of industries such as food and beverage, retail, and supply chain innovation. Tiantu Capital's investment philosophy centers on identifying and nurturing high-growth consumer brands, leveraging its strategic insights to help portfolio companies scale and achieve market leadership.

The firm employs a comprehensive investment strategy, engaging across the full lifecycle of enterprises, from early-stage growth rounds to mature pre-IPO opportunities. This broad mandate allows Tiantu Capital to support companies at various critical junctures of their development. As of late 2023, Tiantu Capital managed an impressive RMB 20.8 billion (approximately USD 2.9 billion) in assets under management. Its robust track record includes investments in over 200 companies, many of which have become household names or successfully exited through IPOs or M&A, underscoring its significant impact on the Chinese consumer landscape. The firm's institutional strength was further solidified by its successful listing on the Hong Kong Stock Exchange (HKEX: 1973) in 2023.

Tiantu Capital's typical first cheque sizes reflect its diverse stage focus and the scale of its operations. For promising early-stage consumer startups, initial investments generally range from approximately $5 million USD. For more mature growth-stage companies or those nearing pre-IPO, the firm is prepared to deploy significantly larger capital, often extending up to $50 million USD for a substantial stake. This flexible yet impactful investment approach positions Tiantu Capital as a key financial and strategic partner for ambitious consumer brands seeking to dominate the competitive Chinese market.