True Beauty Ventures

True Beauty Ventures is a New York-based venture capital firm singularly focused on investing in high-growth, disruptive brands within the beauty and wellness sectors. Co-founded by industry veterans Rich Gersten and Cristina Nuñez, the firm leverages its deep operational and strategic expertise to identify and support companies poised for significant market impact. Their investment philosophy centers on providing not just capital, but also strategic guidance and network access to help portfolio companies scale effectively in a competitive landscape.

The firm has demonstrated strong fundraising success, recently announcing the close of its second fund, True Beauty Ventures II, in October 2023, with $100 million in committed capital. This new fund follows their inaugural fund, True Beauty Ventures I, which closed in 2021 with $50 million. Cumulatively, True Beauty Ventures now manages $150 million in assets, underscoring its significant presence and dedicated focus within the beauty and wellness investment ecosystem. They target both early-stage and growth-stage companies, seeking out innovative concepts and strong management teams.

True Beauty Ventures typically deploys initial investments ranging from $2 million to $10 million, reflecting their commitment to providing substantial early-stage and growth capital. Beyond the initial cheque, the firm is prepared to make follow-on investments, potentially committing up to $20 million over the lifetime of a portfolio company. Their portfolio showcases a diverse range of brands, including notable names like K18, Crown Affair, Dieux Skin, and R.E.M. Beauty, illustrating their broad appeal across various beauty and wellness categories, from haircare and skincare to makeup and general wellness. This strategic investment approach positions them as a key partner for emerging brands looking to accelerate their growth and market penetration.