True Wealth Ventures

True Wealth Ventures is an Austin, Texas-based venture capital firm distinguished by its unique investment thesis centered on women-led businesses. Co-founded by General Partners Sara Brand and Kerry Rupp, the firm primarily targets early-stage companies operating within the consumer products and sustainable technologies sectors. Their investment strategy is not solely focused on financial returns but also deeply committed to environmental, social, and governance (ESG) principles, aiming to foster businesses that deliver both strong financial performance and positive societal impact.

The firm has successfully raised two funds to date, demonstrating a growing capacity to support its portfolio companies. True Wealth Ventures closed its inaugural fund, Fund I, at $19.2 million in 2018, which allowed them to establish their initial portfolio and prove their investment model. Building on this success, they subsequently closed Fund II in 2022, raising $35 million. This second fund significantly expanded their deployable capital, bringing their total assets under management to over $54 million and enabling them to support a broader range of promising early-stage ventures.

True Wealth Ventures typically provides initial investments ranging from $500,000 to $1.5 million. This check size positions them to lead or co-lead Seed and Series A rounds, providing crucial early capital to high-growth potential companies. Beyond the initial investment, the firm also reserves capital for follow-on rounds, indicating a long-term commitment to their portfolio companies' growth and success. Their strategic focus on women-led enterprises in the consumer and sustainable tech spaces addresses a significant funding gap in the venture ecosystem while aligning with the increasing demand for sustainable and impactful solutions.