Advancit Capital

Advancit Capital is an early-stage venture capital firm co-founded by media industry stalwarts Shari Redstone and Jason Hirschhorn. Established in 2012, the firm strategically positions itself at the nexus of media, entertainment, and technology, seeking out innovative companies poised to disrupt or redefine these sectors. With its base in Norwood, United States, Advancit Capital leverages the extensive industry experience and networks of its founders to identify and nurture promising startups.

The firm primarily targets seed and early-stage companies, providing crucial capital and strategic guidance during their foundational phases. Advancit Capital's investment thesis centers on identifying businesses that can capitalize on evolving consumer behaviors and technological advancements within its core focus areas. When it launched, the fund was capitalized with $10 million, indicating a focused approach to early-stage investing. Typical initial investments from Advancit Capital range from $250,000 to $1,000,000, reflecting their commitment to providing foundational capital to nascent ventures.

Beyond capital, Advancit Capital offers its portfolio companies unparalleled access to a deep network of industry leaders and operational expertise, particularly through Shari Redstone's role at Paramount Global and National Amusements, and Jason Hirschhorn's background in digital media. This hands-on, value-add approach helps startups navigate the complexities of the media and entertainment landscape. The firm has made over 80 investments, demonstrating a consistent commitment to fostering innovation across its specialized domains. Advancit Capital aims to be more than just a financial backer, striving to be a strategic partner that accelerates growth and market penetration for its portfolio companies.