AF Ventures

AF Ventures, formerly known as AccelFoods, is a New York-based venture capital firm that specializes in investing in early-stage consumer brands. The firm targets visionary founders who are building authentic, next-generation products across a diverse range of sectors, including food, beverage, health & wellness, beauty, and personal care. Their core investment thesis revolves around identifying and supporting companies that drive omnichannel innovation and demonstrate significant potential for market disruption within the consumer packaged goods (CPG) landscape.

The firm typically engages with companies at the Seed and Series A stages, offering more than just capital. AF Ventures provides comprehensive strategic guidance, operational expertise, and access to a robust network of industry leaders, distributors, and retailers. This hands-on approach is a key differentiator, as they actively work to help their portfolio companies navigate the complexities of scaling a consumer brand, from product development and supply chain management to marketing and distribution. This holistic support aims to accelerate growth and market penetration for their investments.

AF Ventures has built a notable track record, having successfully raised and deployed capital across multiple funds. For instance, their Fund III closed at $40 million in 2020, following a $20 million close for Fund II in 2017. The firm typically deploys initial checks ranging from $1 million to $3 million, with provisions for follow-on investments to support continued growth. Their impressive portfolio includes successful brands such as Good Culture, Koia, and Siete Family Foods, underscoring their ability to identify and nurture high-growth consumer businesses that resonate with modern consumers.