Alliance Consumer Growth

Alliance Consumer Growth (ACG) is a prominent New York-based growth equity firm dedicated to investing in and partnering with high-growth, disruptive consumer brands. Founded with a clear focus on the consumer sector, ACG provides minority growth capital to companies poised for significant expansion. The firm targets businesses across various consumer categories, including beauty, personal care, food and beverage, health and wellness, and lifestyle, seeking out brands with strong market traction, innovative products, and passionate leadership teams. Their strategic approach is centered on identifying companies that are redefining their respective markets and have the potential for substantial scale.

ACG distinguishes itself through its hands-on, value-added partnership model. Beyond providing capital, the firm leverages its deep industry expertise, extensive network, and operational insights to support its portfolio companies in areas such as strategic planning, marketing, distribution, and talent acquisition. This collaborative approach aims to accelerate growth and build enduring brands. ACG has a strong track record of backing successful companies, with notable investments including Drybar, Harry's, Supergoop!, Siete Family Foods, and Tata Harper, many of which have achieved significant market penetration and successful exits.

The firm typically provides growth capital investments ranging from $10 million to $50 million, making them a suitable partner for consumer brands that have moved beyond the seed or early-stage funding and are seeking substantial capital to fuel their next phase of growth. Their investment thesis focuses on supporting companies through critical inflection points, helping them to scale operations, expand product lines, and reach broader consumer bases. ACG recently closed its fifth fund, Alliance Consumer Growth Fund V, in 2023, with total commitments of $400 million, underscoring their continued commitment and capacity to invest in the most promising consumer businesses. This substantial fund size allows ACG to deploy significant capital into a diverse portfolio of high-potential brands, reinforcing their position as a leading investor in the consumer growth equity space.