American Family Insurance Institute for Corporate and Social Impact

The American Family Insurance Institute for Corporate and Social Impact, often referred to as the AmFam Institute, serves as the venture capital arm of American Family Insurance. Established with a dual mandate, the Institute aims to generate financial returns while simultaneously addressing critical societal challenges and closing equity gaps across the United States. Based in Madison, Wisconsin, it strategically leverages the extensive resources, industry expertise, and network of its parent company to support and scale innovative startups.

The Institute's investment strategy is deeply rooted in its commitment to social impact, focusing on five key areas: Education, Health & Wellness, Economic Opportunity, Climate Resilience, and Public Safety. It actively seeks out early-stage ventures, specifically targeting companies in Seed to Series A rounds that are developing scalable solutions to systemic issues within these sectors. Their approach extends beyond mere capital deployment, emphasizing the provision of strategic connections, mentorship, and operational support to help portfolio companies achieve their impact and business goals.

Since its inception in 2018, the American Family Insurance Institute for Corporate and Social Impact has demonstrated a significant commitment to its mission. It was launched with an initial commitment of $50 million from American Family Insurance and, by 2023, had already invested over $50 million across more than 100 companies. The Institute typically provides first checks ranging from $250,000 to $1 million, aiming to be a catalytic investor for promising startups that align with its impact goals. This strategic funding, combined with a strong focus on supporting diverse founders, underscores its dedication to fostering a more equitable future.