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Amplify.LA

North America, California, United States, Venice

Description

Amplify.LA is a prominent pre-seed venture capital firm based in Venice, California, established in 2011. The firm distinguishes itself by focusing on the earliest stages of company development, primarily investing in strong teams within the Los Angeles tech ecosystem. Their investment philosophy centers on providing comprehensive support to founders, extending from the initial check through to a successful exit, rather than simply providing capital. This hands-on approach aims to nurture nascent startups and help them navigate the challenges of early growth.

The firm's portfolio is notably diverse, spanning a wide array of sectors including SaaS, consumer technology, fintech, healthcare, media, e-commerce, and artificial intelligence. This broad sectoral interest reflects Amplify.LA's commitment to identifying promising ventures across various high-growth industries. They are known for their deep engagement with portfolio companies, offering strategic guidance, operational support, and access to a robust network of mentors and industry experts.

Amplify.LA typically writes initial checks ranging from $250,000 to $750,000, positioning them as a crucial early-stage financier for budding enterprises. Their strategic focus on pre-seed rounds allows them to get in on the ground floor with innovative companies, often before they attract larger institutional funding. With a significant track record, the firm has made over 110 investments and boasts more than 20 exits, underscoring their active role and success in the competitive venture capital landscape. Their consistent presence and strategic investments have solidified their reputation as a cornerstone of the Southern California startup scene.

Investor Profile

Amplify.LA has backed more than 163 startups, with 3 new investments in the last 12 months alone. The firm has led 48 rounds, about 29% of its total and boasts 27 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Pre Seed, Series A rounds (top funding stages).
  • Majority of deals are located in United States, Canada.
  • Strong thematic focus on Software, E-Commerce, SaaS.
  • Led 1 rounds in the past year.
  • Typical check size: $250K – $750K.

Stage Focus

  • Seed (52%)
  • Pre Seed (18%)
  • Series A (11%)
  • Convertible Note (11%)
  • Series B (3%)
  • Series Unknown (2%)
  • Angel (1%)
  • Undisclosed (1%)

Country Focus

  • United States (96%)
  • Canada (4%)

Industry Focus

  • Software
  • E-commerce
  • Saas
  • Mobile
  • Internet
  • Health Care
  • Fintech
  • Artificial Intelligence (Ai)
  • Enterprise Software
  • Apps
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Amplify.LA frequently co-invest with?

Crosscut Ventures
North America, California, United States, Los Angeles
Co-Investments: 12
Wavemaker Partners
Asia, Central Region, Singapore, Singapore
Co-Investments: 25
Wonder Ventures
North America, California, United States, Santa Monica
Co-Investments: 7
Upfront Ventures
North America, California, United States, Santa Monica
Co-Investments: 7
Canyon Creek Capital
North America, California, United States, Santa Monica
Co-Investments: 7
Baroda Ventures
North America, California, United States, Beverly Hills
Co-Investments: 6
Greycroft
North America, New York, United States, New York
Co-Investments: 11
KEC Ventures
North America, New York, United States, New York
Co-Investments: 8
Resolute Ventures
North America, California, United States, San Francisco
Co-Investments: 7
Double M Partners
North America, California, United States, Los Angeles
Co-Investments: 7

Which angels does Amplify.LA often collaborate with?

Dennis Phelps
North America, California, United States, San Francisco
Shared Deals: 3
BW
North America, California, United States, Los Angeles
Shared Deals: 4
TD
North America, California, United States, San Francisco
Shared Deals: 2
JM
North America, District of Columbia, United States, Washington
Shared Deals: 3
BZ
North America, California, United States, Los Angeles
Shared Deals: 2
AD
North America, California, United States, West Hollywood
Shared Deals: 3
Dean Gilbert
North America, California, United States, San Francisco
Shared Deals: 2
GS
North America, New York, United States, New York
Shared Deals: 2
JK
North America, California, United States, Los Angeles
Shared Deals: 2
CO
North America, California, United States, Venice
Shared Deals: 2

What are some of recent deals done by Amplify.LA?

Heliux

San Francisco, California, United States

The Enterprise Operating System for Manufacturers

AerospaceArtificial Intelligence (AI)Clean EnergyIndustrialManufacturingRoboticsSoftwareSpace Travel
UndisclosedFeb 24, 2025
Amount Raised: $2,400,000
Mavvrik

Austin, Texas, United States

Mavvrik is a unified platform to manage Cloud, On-Prem, AI, and SaaS costs

Information TechnologySoftware
SeedFeb 19, 2025
Amount Raised: $6,200,000
Pryzm

Boston, Massachusetts, United States

AI for government contract capture

AerospaceArtificial Intelligence (AI)Government
Pre SeedAug 28, 2024
Amount Raised: $2,000,000
Heliux

San Francisco, California, United States

The All-in-One Enterprise Operating System for Industrials

AerospaceArtificial Intelligence (AI)Clean EnergyIndustrialManufacturingRoboticsSoftwareSpace Travel
SeedFeb 12, 2024
Amount Raised: $2,265,000
Mogul

West Hollywood, California, United States

Mogul streamlines the music industry so artists are paid exactly what they're owed by connecting royalty accounts and providing alerts.

MusicMusic StreamingSoftware
SeedFeb 6, 2024
Amount Raised: $1,900,000
Cascade Biocatalysts

Denver, Colorado, United States

Cascade Biocatalysts creates productive enzymes for economical biomanufacturing of sustainable chemicals.

BiotechnologyChemicalManufacturing
Pre SeedAug 22, 2023
Amount Raised: $2,600,000
DigitalEx

Austin, Texas, United States

DigitalEx provides an AI-based Hybrid Cloud Optimization Platform

Information TechnologySoftware
Pre SeedApr 4, 2023
Amount Raised: $2,000,000
Fleet Defender

Omaha, Nebraska, United States

Fleet Defender is a vehicle cybersecurity company.

Artificial Intelligence (AI)Fleet ManagementNetwork HardwareNetwork Security
Convertible NoteJun 22, 2022
Amount Raised: $1,250,000
Allthenticate

Houston, Texas, United States

Allthenticate is a cyber security company that offers one single solution for both physical access control and digital authentication.

Cyber Security
SeedJun 21, 2022
Amount Raised: $3,133,337
Phase Zero

Boston, Massachusetts, United States

Phase Zero is a patient relationship management platform for providers in health and wellness.

Health Care
Pre SeedMay 1, 2022