Animal Capital

Animal Capital is a Los Angeles-based venture capital firm that distinguishes itself through its unique approach to early-stage investing, primarily targeting consumer-facing businesses. Co-founded by internet personality Jake Paul, alongside seasoned venture capitalists James Farrell and Geoff Stevens, the firm leverages its founders' deep understanding of the creator economy, digital marketing, and Gen Z consumer trends. Animal Capital aims to drive growth for its portfolio companies by utilizing proprietary marketing channels and an extensive influencer network, thereby increasing consumer awareness and engagement. This hands-on strategy extends beyond mere capital injection, providing strategic guidance on brand building and audience reach.

The firm has successfully raised two dedicated funds to date. Its inaugural fund, Fund I, closed with $30 million in commitments in March 2022, demonstrating initial investor confidence in their differentiated model. Building on this momentum, Animal Capital announced the closing of its second fund, Fund II, in November 2023, securing an additional $50 million. This brings their total capital under management to $80 million across both funds, enabling them to expand their investment capacity and support a broader range of innovative startups.

Animal Capital primarily focuses on Pre-Seed, Seed, and Series A stage companies, seeking out ventures at the forefront of consumer technology, Web3, gaming, and the broader creator economy. Their typical initial investment range has evolved with their fund sizes; for Fund I, checks generally ranged from $250,000 to $2 million. With the larger Fund II, the firm has increased its capacity, with initial checks now typically ranging from $500,000 to $3 million. This flexibility allows them to support companies at various early growth phases, providing crucial capital and strategic support to accelerate market penetration and scale. The firm's portfolio already includes over 50 companies, reflecting their active investment pace and commitment to fostering the next generation of consumer brands.