Bobby Goodlatte

Bobby Goodlatte is the founder of Form Capital, an early-stage venture firm based in San Francisco. Known for his keen eye for product and design, Goodlatte transitioned from a successful career as a product designer at Facebook to become a prominent angel investor before establishing Form Capital. His background at Duke University, where he completed his Bachelor's degree in Computer Science in 2008, underpins his analytical approach to technology investments.

Form Capital primarily focuses on seed and Series A investments, targeting companies that leverage innovative product design and strong engineering to solve complex problems. The firm has a particular interest in B2B SaaS, developer tools, fintech, and artificial intelligence sectors. Goodlatte's investment philosophy emphasizes partnering with founders who demonstrate exceptional product vision and a deep understanding of their target markets. Form Capital notably raised a $100 million fund in 2021, signaling its commitment to deploying significant capital into promising early-stage ventures.

Typically, Form Capital's initial investments range from $500,000 to $2 million, providing crucial early capital to help startups achieve product-market fit and scale. The firm often participates in follow-on rounds, demonstrating continued support for its portfolio companies. Goodlatte's personal angel portfolio includes notable successes such as Figma and Notion, while Form Capital's investments include high-growth companies like Ramp and Vanta, showcasing a track record of identifying and backing future industry leaders. His strategic guidance, stemming from his product expertise, is often cited as a valuable asset by the founders he supports.