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Conviction VC

Europe, England, United Kingdom, London

Description

Conviction VC is a London-based venture capital firm specializing in providing patient capital to early-stage, high-growth B2B SaaS businesses across Europe and the UK. Founded by Andrew Parker, the firm distinguishes itself through a long-term partnership approach, aiming to support its portfolio companies beyond just financial investment. They focus on businesses demonstrating strong product-market fit and significant growth potential within the B2B software sector, emphasizing a deep understanding of the operational challenges faced by early-stage companies.

The firm's investment strategy is centered on being a hands-on partner, leveraging their deep operational experience to assist founders in scaling their ventures. Conviction VC typically invests from the Seed stage through Series A, seeking to be the first institutional capital or a significant early participant. Their commitment to patient capital means they are prepared to support companies through various growth phases, offering strategic guidance, access to networks, and operational expertise to help navigate the complexities of scaling a B2B SaaS enterprise.

Conviction VC's typical initial investment ranges from £500,000 to £2,000,000, which translates approximately to $625,000 to $2,500,000 USD based on recent exchange rates. This flexible check size allows them to engage with a diverse range of early-stage opportunities. The firm maintains an active investment pace, typically adding 5 to 7 new companies to its portfolio each year. To date, Conviction VC has invested in over 20 companies, building a concentrated portfolio of promising B2B SaaS innovators. Their focus remains on fostering sustainable growth and creating significant value for their founders over the long term.

Investor Profile

Conviction VC has backed more than 34 startups, with 3 new investments in the last 12 months alone. The firm has led 8 rounds, about 24% of its total and boasts 5 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series A, Series Unknown rounds (top funding stages).
  • Majority of deals are located in United Kingdom, United States, Belgium.
  • Strong thematic focus on Software, Artificial Intelligence (AI), Information Technology.
  • Typical check size: $625K – $2.5M.

Stage Focus

  • Seed (44%)
  • Series A (35%)
  • Series Unknown (9%)
  • Series B (3%)
  • Series F (3%)
  • Series D (3%)
  • Series E (3%)

Country Focus

  • United Kingdom (41%)
  • United States (26%)
  • Belgium (9%)
  • Israel (6%)
  • France (3%)
  • Germany (3%)
  • Norway (3%)
  • Croatia (3%)
  • Ireland (3%)
  • Sweden (3%)

Industry Focus

  • Software
  • Artificial Intelligence (Ai)
  • Information Technology
  • Machine Learning
  • Saas
  • Enterprise Software
  • Analytics
  • Fintech
  • Generative Ai
  • Banking
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Conviction VC frequently co-invest with?

Sequoia Capital
North America, California, United States, Menlo Park
Co-Investments: 2
General Catalyst
North America, Massachusetts, United States, Cambridge
Co-Investments: 3
Index Ventures
North America, California, United States, San Francisco
Co-Investments: 2
Beringea
North America, Michigan, United States, Farmington Hills
Co-Investments: 2
M12 - Microsoft's Venture Fund
North America, California, United States, San Francisco
Co-Investments: 2
Thrive Capital
North America, New York, United States, New York
Co-Investments: 2
SV Angel
North America, California, United States, San Francisco
Co-Investments: 2
Dawn Capital
Europe, England, United Kingdom, London
Co-Investments: 2
Lightspeed Venture Partners
North America, California, United States, Menlo Park
Co-Investments: 3
Passion Capital
Europe, England, United Kingdom, London
Co-Investments: 4

Which angels does Conviction VC often collaborate with?

BC
North America, California, United States, Santa Monica
Shared Deals: 1
GF
Europe, Zurich, Switzerland, Zürich
Shared Deals: 2
PF
North America, Massachusetts, United States, Cambridge
Shared Deals: 2
PB
Europe, Oost-Vlaanderen, Belgium, Ghent
Shared Deals: 1
FV
North America, New York, United States, New York
Shared Deals: 1
DF
North America, California, United States, Penngrove
Shared Deals: 2
NM
North America, California, United States, San Francisco
Shared Deals: 1
AN
Europe, Bucuresti, Romania, Bucharest
Shared Deals: 1
LJ
Europe, Oost-Vlaanderen, Belgium, Sint-martens-latem
Shared Deals: 1
EG
North America, California, United States, San Francisco
Shared Deals: 2

What are some of recent deals done by Conviction VC?

Spur

San Francisco, California, United States

Spur works in automation of all functional codes and E2E testing.

Artificial Intelligence (AI)Marketing AutomationPenetration TestingUsability Testing
SeedApr 17, 2025
Amount Raised: $4,500,000
Ethos

London, England, United Kingdom

Ethos is an AI-driven platform that matches individuals with opportunities.

Artificial Intelligence (AI)Generative AIInformation TechnologyRecruiting
SeedMar 27, 2025
Amount Raised: $3,240,245
Cartesia

San Francisco, California, United States

Cartesia provides real-time multimodal intelligence for all devices.

Artificial Intelligence (AI)Real TimeSoftware
Series ADec 12, 2024
Amount Raised: $22,000,000
HeyGen

Los Angeles, California, United States

Next-gen generative AI video platform with customizable AI avatars, right from your browser

Generative AISoftwareWeb Apps
Series AJun 20, 2024
Amount Raised: $60,000,000
Foundry

Palo Alto, California, United States

Foundry is a public cloud supported by an orchestration platform designed to simplify the utilization of AI computing resources.

Artificial Intelligence (AI)Cloud ComputingMachine Learning
Series AMar 21, 2024
Amount Raised: $80,000,000
Mistral AI

Paris, Ile-de-France, France

Mistral AI is an AI startup that provides developers and businesses access to open and portable generative AI solutions.

Artificial Intelligence (AI)Generative AIMachine LearningNatural Language ProcessingSoftware
Series ADec 10, 2023
Amount Raised: $414,462,034
Lone Palm Labs

New York, New York, United States

Lone Palm Labs is a consumer technology company focused on social applications for friends and family.

AppsSocial Media
SeedJul 7, 2023
Fertifa

London, England, United Kingdom

Fertifa is an innovative employer benefit solution making fertility care more accessible and affordable.

Employee BenefitsFertilityHealth CareMen'sWellnessWomen's
SeedJun 30, 2023
Amount Raised: $6,340,141
Hazy

London, England, United Kingdom

Hazy is the world’s leading synthetic data company, re-engineering enterprise data so that it’s faster, easier and safer to use.

Enterprise SoftwareMachine LearningSoftware
Series AMar 28, 2023
Amount Raised: $9,000,000
CultureAI

Manchester, Manchester, United Kingdom

CultureAI is a human risk management platform that helps to identify workforce security risks and coach employees.

Cyber SecurityInformation TechnologySecuritySoftware
SeedMar 6, 2023
Amount Raised: $8,417,701