
dunnhumby Ventures
Description
dunnhumby Ventures is the corporate venture arm of dunnhumby, a global leader in customer data science and a pioneer in leveraging data to understand and influence consumer behavior. Launched in 2021, this venture initiative was established to strategically invest in and partner with early-stage, disruptive startups. Its core focus lies in companies developing innovative AI, data, and analytics solutions specifically tailored for the dynamic retail and Consumer Packaged Goods (CPG) ecosystems.
The venture arm's primary objective is not just financial return, but also strategic alignment and acceleration of its portfolio companies. dunnhumby Ventures aims to provide startups with unparalleled access to dunnhumby's extensive data science expertise, deep-rooted retail relationships, and global operational scale. This unique value proposition helps promising startups accelerate their growth, refine their offerings, and gain market traction within a highly competitive landscape. Key areas of interest include customer data science, retail media, personalization, supply chain optimization, and sustainability solutions.
Typical investments from dunnhumby Ventures are directed towards early-stage companies, with a stated capacity to invest up to $1 million per company. While the exact minimum check size is not publicly detailed, given their focus on early-stage and the 'up to $1 million' figure, initial investments likely range from approximately $250,000 to $1,000,000. The firm seeks to build long-term partnerships, leveraging its parent company's established position and resources to foster innovation and drive mutual success within the retail and CPG technology space.
Investor Profile
dunnhumby Ventures has backed more than 20 startups, with 3 new investments in the last 12 months alone. The firm has led 4 rounds, about 20% of its total and boasts 6 exits across its portfolio.
Investment Focus Highlights
- Concentrates on Seed, Series A, Series B rounds (top funding stages).
- Majority of deals are located in United States, Canada, Ireland.
- Strong thematic focus on Analytics, Big Data, Retail.
- Led 2 rounds in the past year.
- Typical check size: $250K – $1M.
Stage Focus
- Seed (40%)
- Series A (30%)
- Series B (15%)
- Series Unknown (10%)
- Series C (5%)
Country Focus
- United States (75%)
- Canada (15%)
- Ireland (10%)
Industry Focus
- Analytics
- Big Data
- Retail
- Saas
- Software
- Artificial Intelligence (Ai)
- Advertising
- Digital Marketing
- Machine Learning
- Nutrition
Frequently Asked Questions
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