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Grace Beauty Capital

North America, New York, United States, New York

Description

Grace Beauty Capital is a New York-based venture capital firm specializing in early-stage investments within the dynamic beauty and wellness sector. The firm strategically partners with founders who are developing the next generation of consumer companies, focusing on brands that demonstrate strong potential for disruption and growth in an evolving market. Their investment thesis is centered on identifying innovative concepts and supporting them through their critical initial phases, providing not only capital but also strategic guidance and deep industry expertise.

Grace Beauty Capital typically targets Seed and Series A funding rounds, indicating a commitment to nurturing companies from their nascent stages. Their investment approach is hands-on, aiming to help portfolio companies navigate challenges, scale operations, and achieve broader market penetration. The firm's focus on beauty and wellness allows them to leverage specialized knowledge and networks within this specific industry.

For initial checks, Grace Beauty Capital typically invests between $500,000 and $2,000,000. This range positions them as a significant early-stage investor capable of providing substantial capital to promising startups. Their portfolio includes several well-recognized brands such as Summer Fridays, Topicals, and Starface, which exemplify their preference for modern, often digitally-native, and culturally relevant beauty brands. These investments underscore their ability to identify and back companies that resonate with contemporary consumer trends and have the potential for significant market impact.

Investor Profile

Grace Beauty Capital has backed more than 62 startups, with 0 new investments in the last 12 months alone. The firm has led 0 rounds, about 0% of its total and boasts 12 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series A, Series Unknown rounds (top funding stages).
  • Majority of deals are located in United States, United Kingdom.
  • Strong thematic focus on E-Commerce, Fashion, Software.
  • Typical check size: $500K – $2M.

Stage Focus

  • Seed (32%)
  • Series A (27%)
  • Series Unknown (21%)
  • Series B (15%)
  • Series C (3%)
  • Angel (2%)

Country Focus

  • United States (95%)
  • United Kingdom (5%)

Industry Focus

  • E-commerce
  • Fashion
  • Software
  • Saas
  • Retail
  • Consumer Goods
  • Lifestyle
  • Internet
  • Event Management
  • Events
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Grace Beauty Capital frequently co-invest with?

First Round Capital
North America, California, United States, San Francisco
Co-Investments: 9
LaunchCapital
North America, Connecticut, United States, New Haven
Co-Investments: 5
500 Global
North America, California, United States, San Francisco
Co-Investments: 6
Bullish
North America, New York, United States, New York
Co-Investments: 14
Red Swan Ventures
North America, New York, United States, New York
Co-Investments: 5
Felicis
North America, California, United States, Menlo Park
Co-Investments: 6
Forerunner
North America, California, United States, San Francisco
Co-Investments: 8
Brand Foundry Ventures
North America, Texas, United States, Austin
Co-Investments: 5
Lerer Hippeau
North America, New York, United States, New York
Co-Investments: 5
Harrison Metal
North America, California, United States, San Francisco
Co-Investments: 10

Which angels does Grace Beauty Capital often collaborate with?

LB
North America, California, United States, San Diego
Shared Deals: 2
TL
North America, New York, United States, New York
Shared Deals: 2
AG
North America, New York, United States, New York
Shared Deals: 1
AM
North America, New York, United States, New York
Shared Deals: 18
RT
North America, California, United States, San Francisco
Shared Deals: 3
Shu Duan
Asia, Hong Kong Island, Hong Kong, Hong Kong
Shared Deals: 1
WM
North America, New York, United States, New York
Shared Deals: 3
Shared Deals: 1
SL
North America, California, United States, San Francisco
Shared Deals: 3
NO
North America, New York, United States, New York
Shared Deals: 2

What are some of recent deals done by Grace Beauty Capital?

Bravo Sierra

New York, New York, United States

Bravo Sierra is a military-native performance wellness company focused on personal care.

Consumer GoodsHealth CareManufacturingWellness
Series AFeb 5, 2020
Amount Raised: $12,000,000
RETAILIGENCE

London, England, United Kingdom

RETAILIGENCE is a machine learning driven Category Management Solution which ensures the right product offers in the right stores.

Machine LearningSaaSSoftware
SeedNov 12, 2019
Amount Raised: $1,500,000
RETAILIGENCE

London, England, United Kingdom

RETAILIGENCE is a machine learning driven Category Management Solution which ensures the right product offers in the right stores.

Machine LearningSaaSSoftware
SeedSep 1, 2019
Amount Raised: $2,600,000
Bravo Sierra

New York, New York, United States

Bravo Sierra is a military-native performance wellness company focused on personal care.

Consumer GoodsHealth CareManufacturingWellness
SeedAug 18, 2019
Amount Raised: $6,750,000
RETAILIGENCE

London, England, United Kingdom

RETAILIGENCE is a machine learning driven Category Management Solution which ensures the right product offers in the right stores.

Machine LearningSaaSSoftware
SeedJul 12, 2019
Voray

New York, New York, United States

Voray is a professional development platform building an authentic community of professionals that powers life-changing relationships.

Event ManagementEventsProfessional Networking
Series UnknownJan 1, 2019
Eloquii

New York, New York, United States

Eloquii offers an online plus size clothing store featuring women's plus size fashion, clothes, and accessories.

E-CommerceFashionLifestyleRetailWomen's
Series CJul 14, 2017
Primary

New York, New York, United States

Primary makes clothes for kids and builds a better experience for busy parents to shop for them.

ChildrenE-CommerceRetail
Series BJul 7, 2017
Pixlee TurnTo

San Francisco, California, United States

Pixlee is a Social User-Generated Content, Ratings & Reviews, and Influencer Marketing software for community-driven brands.

AdvertisingAnalyticsBrand MarketingDigital MediaE-CommerceMobileSocial Media
Series AMar 1, 2017
Rothy's

San Francisco, California, United States

Rothy’s is a global lifestyle brand transforming sustainable materials into timeless shoes, handbags and accessories.

E-CommerceFashionShoesWaste Management
SeedDec 16, 2016
Amount Raised: $2,000,000