Forerunner

Forerunner Ventures, based in San Francisco, California, is a prominent venture capital firm founded by Kirsten Green. The firm has established itself as a leading investor in the evolving consumer landscape, driven by a deep understanding of the modern consumer's mindset and behaviors. Their investment thesis centers on identifying and supporting companies that are redefining how consumers live, shop, and interact with brands across various sectors, including e-commerce, retail, health and wellness, and financial technology. Forerunner is known for its hands-on approach, often partnering closely with founders to help scale their businesses and navigate the complexities of consumer markets.

Since its inception, Forerunner Ventures has progressively grown its capital base, reflecting its successful investment track record and continued confidence in the consumer sector. The firm closed its first fund in 2010 with $25 million, and has steadily increased its fund sizes, culminating in its latest, Fund VI, which closed in 2022 at $650 million. This significant capital pool allows Forerunner to make substantial early-stage investments, primarily in seed and Series A rounds, while also participating in follow-on rounds for their portfolio companies. Cumulatively, Forerunner has raised over $1.8 billion across its six core funds, demonstrating its long-term commitment to the consumer space and its ability to attract significant institutional capital.

Forerunner's portfolio boasts an impressive roster of highly successful consumer brands that have achieved widespread recognition and market disruption. Notable investments include direct-to-consumer pioneers such as Warby Parker, the eyewear retailer, and Glossier, the beauty brand. Other significant companies in their portfolio include Away, a luggage brand, and Chime, a leading fintech company. These investments underscore Forerunner's ability to identify and nurture companies that resonate deeply with contemporary consumers, often leading to significant market shifts and successful exits. The firm continues to be a key player in shaping the future of consumer commerce and services.