Idealab logo

Idealab

North America, California, United States, Pasadena

Description

Idealab, founded in 1996 by Bill Gross in Pasadena, California, stands as one of the pioneering and most enduring technology incubators in the United States. Unlike traditional venture capital firms that primarily invest in existing startups, Idealab operates on a unique company creation model. It identifies promising ideas, then builds and launches new companies internally, providing them with comprehensive resources ranging from initial capital and office space to legal, HR, and marketing support. This hands-on, operational approach aims to accelerate the development and market introduction of innovative products and services.

Over its more than two decades of operation, Idealab has been instrumental in the formation and growth of a significant portfolio of technology ventures. The incubator boasts an impressive track record, having created and operated over 150 companies since its inception. Many of these ventures have gone on to achieve substantial success, leading to over 45 IPOs and acquisitions, including notable names like GoTo.com (later Overture Services, acquired by Yahoo), Citysearch, and Picasa (acquired by Google). This success underscores Idealab's ability to identify market opportunities and nurture them into viable businesses.

Idealab's investment strategy, or rather, its company-building approach, involves providing the initial seed capital and operational infrastructure to get its internally conceived companies off the ground. While not a traditional "check size" for external investments, the typical initial capital provided to the ventures it spins out has historically been in the range of $500,000 to $1 million. Beyond direct funding, Idealab leverages its extensive network and shared services model to significantly reduce the early-stage operational burden for its nascent companies. This comprehensive support system has enabled Idealab to collectively raise over $1 billion in capital for its portfolio companies from external investors over the years, further validating its unique incubator model and its lasting impact on the tech ecosystem.

Investor Profile

Idealab has backed more than 100 startups, with 0 new investments in the last 12 months alone. The firm has led 14 rounds, about 14% of its total and boasts 37 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series Unknown, Series A rounds (top funding stages).
  • Majority of deals are located in United States, Israel, Switzerland.
  • Strong thematic focus on Software, Internet, E-Commerce.
  • Typical check size: $500K – $1M.

Stage Focus

  • Seed (34%)
  • Series Unknown (20%)
  • Series A (16%)
  • Series C (14%)
  • Series B (12%)
  • Series E (2%)
  • Pre Seed (1%)
  • Non Equity Assistance (1%)

Country Focus

  • United States (92%)
  • Israel (3%)
  • Switzerland (2%)
  • India (1%)
  • Afghanistan (1%)
  • Philippines (1%)

Industry Focus

  • Software
  • Internet
  • E-commerce
  • Analytics
  • Energy
  • Renewable Energy
  • Social Media
  • Advertising
  • Enterprise Software
  • Mobile
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Idealab frequently co-invest with?

First Round Capital
North America, California, United States, San Francisco
Co-Investments: 4
Amplify.LA
North America, California, United States, Venice
Co-Investments: 4
Kleiner Perkins
North America, California, United States, Menlo Park
Co-Investments: 4
PV
North America, New York, United States, New York
Co-Investments: 5
500 Global
North America, California, United States, San Francisco
Co-Investments: 6
Clearstone Venture Partners
North America, California, United States, Santa Monica
Co-Investments: 4
Hikari Tsushin Group
Asia, Tokyo, Japan, Tokyo
Co-Investments: 5
Greycroft
North America, New York, United States, New York
Co-Investments: 4
Accel
North America, California, United States, Palo Alto
Co-Investments: 5
Moore Capital
North America, New York, United States, New York
Co-Investments: 7

Which angels does Idealab often collaborate with?

IV
North America, California, United States, San Francisco
Shared Deals: 1
SR
North America, California, United States, Los Angeles
Shared Deals: 1
TL
North America, New York, United States, New York
Shared Deals: 2
AL
North America, California, United States
Shared Deals: 1
PC
North America, California, United States, Los Angeles
Shared Deals: 2
AK
North America, California, United States, Santa Monica
Shared Deals: 1
SR
North America, California, United States, Palo Alto
Shared Deals: 2
AH
North America, California, United States, San Francisco
Shared Deals: 2
AN
North America, California, United States, Los Altos
Shared Deals: 1
WT
North America, California, United States, Pasadena
Shared Deals: 2

What are some of recent deals done by Idealab?

Branch

Minneapolis, Minnesota, United States

Branch helps businesses offer accelerated pay and digital wallets to empower their workers.

BankingFinancial ServicesFinTechPayments
Series CMar 9, 2022
Amount Raised: $75,000,000
CarbonCapture

Los Angeles, California, United States

CarbonCapture is a climate tech company that develops direct air capture (DAC) machines to remove CO2 directly from the atmosphere.

Carbon CaptureEnvironmental ConsultingRenewable Energy
Series AOct 19, 2021
Amount Raised: $35,000,000
Energy Vault

Lugano, Ticino, Switzerland

Energy Vault offers a utility-scale, gravity-based storage solution for renewable energy.

EnergyEnergy ManagementEnergy StorageRenewable Energy
Series CAug 25, 2021
Amount Raised: $100,000,000
tvScientific

Pasadena, California, United States

TvScientific is a CTV platform offering a hands-on solution that combines direct media buying with measurement and attribution.

AdvertisingInternet
SeedApr 6, 2021
Amount Raised: $1,500,000
Cheese

Pasadena, California, United States

Cheese provides simple and automated solutions to help people build credit and grow savings.

BankingConsumer SoftwareFinancial ServicesFinTech
SeedMar 10, 2020
Amount Raised: $3,600,000
Glide Apps

San Francisco, California, United States

Build powerful apps from spreadsheets without code, in minutes.

AppsMobileMobile AppsSoftwareWeb Development
SeedNov 5, 2019
Amount Raised: $3,600,000
Cheese

Pasadena, California, United States

Cheese provides simple and automated solutions to help people build credit and grow savings.

BankingConsumer SoftwareFinancial ServicesFinTech
SeedOct 15, 2019
HelloTech

Los Angeles, California, United States

HelloTech provides in home support and consultation for consumers looking to manage and upgrade the technology within their home.

ConsumerSales AutomationTV
Series UnknownJan 25, 2019
Amount Raised: $20,000,361
Heliogen

Pasadena, California, United States

Heliogen is a renewable energy technology company unlocking the power of sunlight to replace fossil fuels.

EnergyIndustrialRenewable EnergySolar
SeedApr 4, 2018
Amount Raised: $10,550,000
aiPod

Pasadena, California, United States

aiPod is a breakthrough, safe low-cost transportation system

AutomotiveIntelligent SystemsTransportationTravel
SeedNov 30, 2017