J12 logo

J12

Europe, Stockholms Lan, Sweden, Stockholm

Description

J12 is a Stockholm-based venture capital firm specializing in seed-stage investments across Europe. Their core focus lies in backing founders who are developing cutting-edge software, data infrastructure, and artificial intelligence applications. Positioned as a founder-first investor, J12 aims to be more than just a capital provider, offering strategic support and expertise to its portfolio companies.

The firm's investment thesis is centered on identifying early-stage companies with strong technical foundations and scalable business models within the B2B SaaS, data, and AI sectors. They seek out ambitious teams building foundational technologies that can drive significant impact and disruption. J12 emphasizes a hands-on approach, leveraging their operational experience to assist founders with product development, market strategy, and talent acquisition, fostering growth beyond the initial capital injection.

J12 typically deploys initial investments ranging from €500,000 to €2,000,000, which translates to approximately $540,000 to $2,160,000 USD based on recent exchange rates. This strategic check size allows them to take meaningful positions in promising seed-stage rounds. The firm has demonstrated a consistent investment pace, having invested in over 40 companies since its inception.

They currently manage over €100 million (approximately $108 million USD) across two dedicated funds, underscoring their commitment to the European tech ecosystem. Their portfolio reflects a diverse range of innovative companies, many of which are addressing complex challenges in enterprise technology. J12's strategic location in Stockholm provides a strong base for accessing talent and deal flow within the Nordic region, while their European mandate allows them to identify opportunities across the continent.

Investor Profile

J12 has backed more than 42 startups, with 5 new investments in the last 12 months alone. The firm has led 17 rounds, about 40% of its total and boasts 1 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Pre Seed, Series A rounds (top funding stages).
  • Majority of deals are located in Sweden, Germany, United States.
  • Strong thematic focus on Software, SaaS, Artificial Intelligence (AI).
  • Led 1 rounds in the past year.
  • Typical check size: $540K – $2.2M.

Stage Focus

  • Seed (48%)
  • Pre Seed (31%)
  • Series A (19%)
  • Series B (2%)

Country Focus

  • Sweden (57%)
  • Germany (14%)
  • United States (5%)
  • Latvia (5%)
  • Norway (5%)
  • Finland (5%)
  • United Kingdom (2%)
  • Portugal (2%)
  • France (2%)
  • Denmark (2%)

Industry Focus

  • Software
  • Saas
  • Artificial Intelligence (Ai)
  • Machine Learning
  • E-commerce
  • Financial Services
  • Analytics
  • Predictive Analytics
  • Big Data
  • Information Technology
circle-line
FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does J12 frequently co-invest with?

Antler
Asia, Central Region, Singapore, Singapore
Co-Investments: 5
Adjacent
North America, New York, United States, New York
Co-Investments: 3
FJ Labs
North America, New York, United States, New York
Co-Investments: 4
Gravity Capital
North America, California, United States, San Francisco
Co-Investments: 2
Übermorgen Ventures
Europe, Zurich, Switzerland, Zürich
Co-Investments: 3
Y Combinator
North America, California, United States, Mountain View
Co-Investments: 3
DHS Venture Partners
Europe, Stockholms Lan, Sweden, Stockholm
Co-Investments: 6
Abstract Ventures
North America, California, United States, San Francisco
Co-Investments: 2
Union Square Ventures
North America, New York, United States, New York
Co-Investments: 3
SE Ventures
North America, California, United States, Menlo Park
Co-Investments: 2

Which angels does J12 often collaborate with?

SR
North America, California, United States, Los Angeles
Shared Deals: 2
MR
Europe, England, United Kingdom, London
Shared Deals: 2
MM
Europe, Stockholms Lan, Sweden, Stockholm
Shared Deals: 2
LE
Europe, Noord-Holland, The Netherlands, Amsterdam
Shared Deals: 2
AF
North America, California, United States, San Francisco
Shared Deals: 1
IL
Europe, Stockholms Lan, Sweden, Stockholm
Shared Deals: 2
BS
Europe, Stockholms Lan, Sweden, Stockholm
Shared Deals: 1
SC
Europe, Stockholms Lan, Sweden, Stockholm
Shared Deals: 2
CS
North America, Washington, United States, Kirkland
Shared Deals: 1
BV
Europe, Noord-Holland, The Netherlands, Amsterdam
Shared Deals: 1

What are some of recent deals done by J12?

Ostrom

Berlin, Berlin, Germany

Ostrom is a green digital energy provider that helps you use power when it’s cheapest and greenest.

Clean EnergyCleanTechElectrical DistributionEnergyGreenTechRenewable Energy
Series BJun 19, 2025
Amount Raised: $22,923,477
IPercept

Stockholm, Stockholms Lan, Sweden

Each machine decision made better.

IndustrialIndustrial AutomationInternet of ThingsMachinery ManufacturingPredictive Analytics
SeedMay 5, 2025
Amount Raised: $5,667,707
Pistachio

Oslo, Oslo, Norway

Pistachio is an AI cybersecurity awareness training platform that offers users preparation and response to cybersecurity threats.

Corporate TrainingCyber SecuritySaaSTraining
Series AApr 29, 2025
Amount Raised: $7,000,000
Spaak Technologies

Copenhagen, Hovedstaden, Denmark

Spaak Technologies is specialized platform for public affair professionals that enables them to understand and monitor important regulation.

Information TechnologyInternet
Pre SeedMar 17, 2025
Amount Raised: $1,631,985
DataCrunch.io

Helsinki, Southern Finland, Finland

DataCrunch is a cloud service provider which facilitates utilization and integration of state of the art AI/ML models

Artificial Intelligence (AI)Information TechnologySoftware
SeedOct 21, 2024
Amount Raised: $7,600,000
Jeff

Riga, Riga, Latvia

Jeff is a broker of personalized loan products, connecting borrowers and lending institutions.

Financial ServicesFinTechLending
SeedJul 17, 2024
Amount Raised: $2,000,000
Unify

Dover, Delaware, United States

The Best LLM on Every Prompt

Artificial Intelligence (AI)SaaS
SeedMay 22, 2024
Amount Raised: $8,000,000
Ayora

London, England, United Kingdom

Ayora is an AI-powered tool that assists professionals in optimizing revenue decisions and streamlining associated processes.

AnalyticsData ManagementManagement Information Systems
Pre SeedMar 28, 2024
Amount Raised: $1,600,000
Dema.ai

Stockholm, Stockholms Lan, Sweden

The next-gen e-commerce profit analytics platform transforms data into actionable and predictive insights.

AnalyticsB2BCloud InfrastructureE-CommercePredictive AnalyticsSaaSSoftware
SeedMar 25, 2024
Amount Raised: $7,585,938
Buddywise

Stockholm, Stockholms Lan, Sweden

Buddywise is a platform that enables traditional industries to automate continuous safety monitoring efficiently with computer vision.

Computer VisionMachine LearningSoftware
SeedMar 25, 2024
Amount Raised: $3,792,969