JamJar Investments

JamJar Investments, based in London, United Kingdom, distinguishes itself as a venture capital firm founded by the successful entrepreneurs behind Innocent Drinks: Richard Reed, Jon Wright, and Adam Balon. This unique heritage provides the firm with deep operational expertise and a founder-friendly approach, primarily focusing on high-growth digital consumer brand businesses. Their investment thesis revolves around identifying and nurturing brands with strong potential for market disruption and significant consumer appeal, leveraging their firsthand experience in scaling a beloved consumer product.

The firm adopts a hands-on investment strategy, offering not just capital but also strategic guidance, mentorship, and access to their extensive network within the consumer sector. JamJar typically invests across various stages, from seed to Series B, demonstrating flexibility in supporting companies as they grow. A significant milestone for the firm was the successful close of its first institutional fund, Fund I, at £100 million in 2021, which was subsequently followed by an even larger Fund II, closing at £120 million in 2023. These funds underscore their increasing capacity and commitment to the consumer brand ecosystem.

JamJar's portfolio showcases a diverse range of successful consumer brands, including notable names like Deliveroo, Oatly, Papier, and Wild, among others. They seek out businesses that are not only innovative but also possess a strong brand identity and a clear path to market leadership. While they are capable of participating in larger rounds, their typical initial cheque for new investments ranges from approximately $1,270,000 to $6,350,000, reflecting their sweet spot for early to growth-stage opportunities. Their value proposition extends beyond capital, offering founders invaluable insights derived from their own journey of building and exiting a globally recognized consumer brand.