JK

Jonathan Keidan

North America, New York, United States, New York

Description

Jonathan Keidan is the founder of Torch Capital, a New York City-based venture capital firm primarily focused on early-stage consumer-facing businesses. Leveraging his extensive background as a successful entrepreneur, Keidan established Torch Capital to invest in companies at the intersection of media, technology, and evolving consumer trends. The firm typically targets Seed and Series A rounds, with a particular interest in sectors such as fintech, digital health, e-commerce, and direct-to-consumer brands, aiming to identify and support the next generation of beloved consumer brands.

Torch Capital's investment philosophy, deeply influenced by Keidan's operational experience, centers on identifying companies with strong brand potential, engaged communities, and clear paths to market leadership. They are known for their hands-on approach, providing strategic guidance and leveraging their extensive network to support portfolio companies beyond just capital. Keidan often emphasizes the importance of building authentic connections with consumers and harnessing the power of community to drive sustainable growth, a core tenet reflected in Torch Capital's diverse portfolio.

Torch Capital has demonstrated significant growth and increasing capital deployment capabilities since its inception. The firm successfully raised its inaugural fund, Torch Capital I, closing at $50 million in 2018. This was followed by Torch Capital II, which secured $100 million in 2021, and most recently, Torch Capital III, which closed at $200 million in 2023. These successive fundraises underscore the firm's expanding influence in the early-stage investment landscape, allowing them to write initial checks ranging from approximately $1 million to $10 million, enabling them to lead or co-lead significant early-stage rounds.

Investor Profile

Jonathan Keidan has backed more than 54 startups, with 1 new investments in the last 12 months alone. The firm has led 0 rounds, about 0% of its total and boasts 13 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series A, Series B rounds (top funding stages).
  • Majority of deals are located in United States, Canada, Germany.
  • Strong thematic focus on Food and Beverage, E-Commerce, Software.
  • Typical check size: $1M – $10M.

Stage Focus

  • Seed (44%)
  • Series A (19%)
  • Series B (9%)
  • Series C (7%)
  • Series Unknown (6%)
  • Series D (4%)
  • Angel (4%)
  • Series E (2%)
  • Convertible Note (2%)
  • Secondary Market (2%)

Country Focus

  • United States (93%)
  • Canada (4%)
  • Germany (2%)
  • Vietnam (2%)

Industry Focus

  • Food And Beverage
  • E-commerce
  • Software
  • Proptech
  • Real Estate
  • Health Care
  • Internet
  • Property Management
  • Real Estate Brokerage
  • Residential
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Jonathan Keidan frequently co-invest with?

Advance
North America, New York, United States, New York
Co-Investments: 2
Blue Collective
North America, New York, United States, Brooklyn
Co-Investments: 2
Torch Capital
North America, New York, United States, New York
Co-Investments: 4
.406 Ventures
North America, Massachusetts, United States, Boston
Co-Investments: 5
Thrive Capital
North America, New York, United States, New York
Co-Investments: 6
Maveron
North America, California, United States, San Francisco
Co-Investments: 2
Greycroft
North America, New York, United States, New York
Co-Investments: 2
IVP
North America, California, United States, Menlo Park
Co-Investments: 3
Alpaca VC
North America, New York, United States, New York
Co-Investments: 3
Founders Fund
North America, California, United States, San Francisco
Co-Investments: 7

Which angels does Jonathan Keidan often collaborate with?

AM
North America, California, United States, Los Angeles
Shared Deals: 1
SW
North America, California, United States, Los Angeles
Shared Deals: 2
BW
North America, California, United States, Los Angeles
Shared Deals: 1
BG
North America, California, United States, San Francisco
Shared Deals: 1
AF
North America, Illinois, United States, Chicago
Shared Deals: 1
AR
North America, California, United States, Santa Barbara
Shared Deals: 1
MB
North America, California, United States, San Francisco
Shared Deals: 3
BI
North America, California, United States, San Francisco
Shared Deals: 1
KC
North America, New York, United States, New York
Shared Deals: 3
AA
North America, California, United States, San Francisco
Shared Deals: 1

What are some of recent deals done by Jonathan Keidan?

Arcade

San Francisco, California, United States

Arcade is an AI product creation platform that allows users to design and sell custom products.

Artificial Intelligence (AI)E-CommerceJewelry
Series AMar 24, 2025
Amount Raised: $25,000,000
Jane Technologies

Soquel, California, United States

Jane Technologies is a cannabis retail tech company that provides its consumers with an online experience for shopping and reviews.

E-CommerceInternetRetailSoftware
Series CAug 25, 2021
Amount Raised: $100,000,000
Lobos 1707

New York, New York, United States

Lobos 1707 Tequila is an independent spirits producer.

Food and BeverageManufacturingWine And SpiritsWinery
Series DJul 22, 2021
Cityrow Go

New York, New York, United States

Cityrow Go is a rowing-based fitness app for smartphones or tablets.

FitnessMobile AppsVideo
SeedJun 24, 2021
FaZe Clan

Los Angeles, California, United States

FaZe Clan is a gaming organization known for its original content and hyper-engaged global fanbase.

Digital EntertainmenteSportsGaming
AngelMay 24, 2021
ReserveBar

Ridgefield, Connecticut, United States

ReserveBar is an online marketplace that offers spirits, fine wine, and premium champagne.

E-CommerceInternet
Series UnknownMar 17, 2021
Fi

New York, New York, United States

Fi is a provider of next Generation of Smart Dog Collars.

ConsumerInformation TechnologyInternetPetSoftware
Series BFeb 25, 2021
Amount Raised: $30,000,000
Getta

Philadelphia, Pennsylvania, United States

We buy great car dealerships and digitally-transform them into powerhouses.

AutomotiveE-CommerceInternet
Series AJan 1, 2021
Super Coffee

Washington, District of Columbia, United States

Super Coffee offers coffee products.

Coffee
AngelJul 23, 2020
dot.LA

Beverly Hills, California, United States

Dot.LA is a digital newsroom covering L.A.'s startup and tech community.

Digital EntertainmentMedia and EntertainmentNews
SeedJan 9, 2020
Amount Raised: $4,000,000