Marcy Venture Partners

Marcy Venture Partners (MVP) is a venture capital firm co-founded by Shawn "Jay-Z" Carter, Jay Brown, and Larry Marcus, established with a distinct focus on consumer, culture, and positive impact. Based in San Francisco, MVP leverages its founders' deep expertise and extensive networks in entertainment, technology, and brand building to identify and nurture companies poised for significant cultural resonance and market disruption. The firm primarily targets direct-to-consumer (DTC) brands, technology platforms, and media ventures that align with evolving cultural trends and offer compelling value propositions to modern consumers.

The firm has successfully raised two significant funds, demonstrating its growing influence in the venture landscape. Its inaugural fund, MVP Fund I, closed in 2019 with $85 million, providing the initial capital for its strategic investments. Building on this success, MVP closed its second fund, MVP Fund II, in 2022, raising a substantial $325 million. This larger capital base allows MVP to make more substantial investments and support its portfolio companies through various growth stages, from Series A to later-stage growth equity rounds. The firm's total assets under management now stand at approximately $410 million, underscoring its capacity to back ambitious founders.

MVP's investment strategy is characterized by its emphasis on authentic brands with strong community engagement and a clear path to positive societal influence. They seek out companies that not only offer innovative products or services but also embody cultural relevance and a commitment to impact. While the firm participates in various stages, their typical first check size for new investments generally ranges from $5 million to $25 million, depending on the round and the company's stage of development. This flexibility allows them to be a significant partner in both emerging and established growth companies within their target sectors.

Through its unique blend of financial acumen and cultural insight, Marcy Venture Partners aims to create value by investing in the next generation of iconic brands that shape consumer behavior and contribute positively to society. Their portfolio includes notable companies such as Savage X Fenty, Partake Foods, and Therabody, reflecting their commitment to diverse and impactful ventures.