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MOOR

Europe, Stockholms Lan, Sweden, Stockholm

Description

MOOR is an early-stage venture capital firm based in Stockholm, Sweden, dedicated to investing in ambitious founders who are building the next generation of digital products and services. Established in 2012, MOOR primarily focuses on the digital space, seeking out innovative companies with high growth potential across Europe, with a particular emphasis on the Nordic region. Their investment philosophy centers on identifying promising startups at their nascent stages and providing the crucial early capital needed for development and scaling.

As a prominent early-stage investor, MOOR typically serves as the first institutional investor for its portfolio companies. Their investment scope spans from pre-seed to Series A rounds, indicating a commitment to supporting companies through critical early growth phases. The firm's initial ticket size generally ranges from €300,000 to €3,000,000. Converting these figures to US dollars (using an approximate exchange rate of 1 EUR = 1.08 USD), this translates to a typical first check size between approximately $324,000 and $3,240,000. This range allows them to accommodate a variety of early-stage funding needs, from initial concept validation to significant product development and market entry.

Since its inception in 2012, MOOR has built a substantial portfolio, demonstrating its active presence in the European tech ecosystem. The firm has made approximately 59 investments to date, showcasing a broad reach and a consistent investment pace over more than a decade. Their strategic approach involves not just capital injection but also active support for their founders, leveraging their experience to help navigate the challenges of early-stage growth. MOOR's long-standing commitment to the digital sector and its track record of early-stage investments position it as a key player in the Nordic and broader European venture capital landscape.

Investor Profile

MOOR has backed more than 24 startups, with 0 new investments in the last 12 months alone. The firm has led 6 rounds, about 25% of its total and boasts 4 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series Unknown, Series A rounds (top funding stages).
  • Majority of deals are located in Sweden, Finland, Mexico.
  • Strong thematic focus on Software, Advertising, Internet.
  • Typical check size: $324K – $3.2M.

Stage Focus

  • Seed (50%)
  • Series Unknown (21%)
  • Series A (17%)
  • Series B (13%)

Country Focus

  • Sweden (83%)
  • Finland (8%)
  • Mexico (4%)
  • United States (4%)

Industry Focus

  • Software
  • Advertising
  • Internet
  • Information Technology
  • 3d Technology
  • Direct Sales
  • Marketing
  • Audio
  • Internet Radio
  • Podcast
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does MOOR frequently co-invest with?

Base10 Partners
North America, California, United States, San Francisco
Co-Investments: 1
Broadhaven Capital Partners
North America, New York, United States, New York
Co-Investments: 1
Creandum
Europe, Stockholms Lan, Sweden, Stockholm
Co-Investments: 2
GP Bullhound
Europe, England, United Kingdom, London
Co-Investments: 2
Bonnier Ventures
Europe, Stockholms Lan, Sweden, Stockholm
Co-Investments: 2
Fort Knox
Europe, Vasterbottens Lan, Sweden, Umeå
Co-Investments: 2
Almi Invest
Europe, Stockholms Lan, Sweden, Stockholm
Co-Investments: 3
Alfvén & Didrikson
Europe, Stockholms Lan, Sweden, Stockholm
Co-Investments: 2
Balderton Capital
Europe, England, United Kingdom, London
Co-Investments: 2
Northzone
Europe, England, United Kingdom, London
Co-Investments: 2

Which angels does MOOR often collaborate with?

Shared Deals: 2
BR
North America, New York, United States, Brooklyn
Shared Deals: 1
AB
North America, New York, United States, New York
Shared Deals: 1
CR
North America, Connecticut, United States, Weston
Shared Deals: 1
JA
Europe, Skane Lan, Sweden, Malmö
Shared Deals: 2
TO
Europe, Southern Finland, Finland, Helsinki
Shared Deals: 2
AI
North America, California, United States, San Francisco
Shared Deals: 1
KH
Europe, Finland
Shared Deals: 3
DK
North America, New York, United States, New York
Shared Deals: 1
B. Bonin Bough
North America, New York, United States, New York
Shared Deals: 1

What are some of recent deals done by MOOR?

Nowports

Monterrey, Nuevo Leon, Mexico

Nowports is a digital freight forwarder that automates the supply chain process of companies.

Freight ServiceLogisticsSaaSSupply Chain Management
Series BDec 16, 2021
Amount Raised: $60,000,000
Acast

Stockholm, Stockholms Lan, Sweden

Acast is an audio-on-demand and podcast platform that hosts, monetizes, and distributes audio content globally.

AudioInternet RadioPodcast
Series UnknownJun 15, 2020
Amount Raised: $28,348,753
Mitigram

Stockholm, Stockholms Lan, Sweden

Trade finance. Made seamless.

BankingFinancial ServicesFinTech
Series BJun 28, 2019
Amount Raised: $10,771,683
Velory

Stockholm, Stockholms Lan, Sweden

Velory specializes in the digitalization of small and medium-sized businesses.

AdvertisingDirect SalesMarketingSoftware
Series BNov 23, 2018
Amount Raised: $6,000,000
Mitigram

Stockholm, Stockholms Lan, Sweden

Trade finance. Made seamless.

BankingFinancial ServicesFinTech
Series AMay 15, 2018
Amount Raised: $5,748,631
Instabridge

Stockholm, Stockholms Lan, Sweden

Instabridge is a Wi-Fi sharing community and mobile app, particularly popular in Brazil and Mexico.

MobileMobile AppsWireless
Series UnknownApr 11, 2018
Amount Raised: $3,000,000
BuildSafe

Stockholm, Stockholms Lan, Sweden

Build Safe is a digital solution that improves the process of reporting, documentation and monitoring of risks on construction sites.

ConstructionInformation TechnologyRisk ManagementSoftware
Series UnknownDec 18, 2017
Amount Raised: $829,855
Acast

Stockholm, Stockholms Lan, Sweden

Acast is an audio-on-demand and podcast platform that hosts, monetizes, and distributes audio content globally.

AudioInternet RadioPodcast
Series UnknownMay 2, 2017
Amount Raised: $3,409,499
Attach

Stockholm, Stockholms Lan, Sweden

Attach designs and develops enterprise software for document performance analytics.

Document ManagementInformation TechnologySales EnablementSoftware
Series UnknownNov 10, 2016
Amount Raised: $586,464
Velory

Stockholm, Stockholms Lan, Sweden

Velory specializes in the digitalization of small and medium-sized businesses.

AdvertisingDirect SalesMarketingSoftware
Series AJul 11, 2016
Amount Raised: $10,000,000