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Novator

Europe, England, United Kingdom, London

Description

Novator is a prominent alternative investment firm headquartered in London, UK, established in 2004 and led by the renowned international investor and entrepreneur, Thor Björgólfsson. The firm distinguishes itself through a flexible, long-term investment horizon, operating across both venture capital and private equity landscapes. Novator's strategic focus spans a diverse array of capital-intensive sectors, including telecommunications, pharmaceuticals, information technology, renewable energy, and real estate, reflecting a broad mandate to identify and cultivate high-growth opportunities globally.

The firm's investment philosophy often involves taking significant, sometimes controlling, stakes in companies with robust growth potential. A prime example of Novator's impactful strategy is its foundational investment in Play, a mobile network operator in Poland. Novator played a pivotal role in Play's journey from a nascent challenger to a dominant market leader, culminating in its acquisition by Iliad for approximately €3.7 billion in 2020. This success story underscores Novator's capacity for deep engagement and value creation within its portfolio.

Novator's typical first cheque sizes reflect its versatile investment mandate, ranging from substantial growth equity infusions to significant private equity buyouts. While precise figures can vary based on the specific deal structure and stage, market intelligence suggests that Novator is prepared to deploy initial capital ranging from approximately $50 million for significant minority investments in growth-stage companies, up to $500 million or more for larger strategic acquisitions or control transactions. This considerable financial capacity enables Novator to act as a major catalyst for expansion and market consolidation across its target industries, providing not just capital but also strategic guidance and operational expertise to its portfolio companies.

Investor Profile

Novator has backed more than 55 startups, with 0 new investments in the last 12 months alone. The firm has led 20 rounds, about 36% of its total and boasts 10 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Series Unknown, Series D, Series C rounds (top funding stages).
  • Majority of deals are located in United Kingdom, United States, Iceland.
  • Strong thematic focus on Information Technology, E-Commerce, Software.
  • Typical check size: $50M – $500M.

Stage Focus

  • Series Unknown (15%)
  • Series D (13%)
  • Series C (13%)
  • Series B (13%)
  • Seed (11%)
  • Series A (11%)
  • Private Equity (9%)
  • Series E (7%)
  • Pre Seed (5%)
  • Series G (2%)

Country Focus

  • United Kingdom (38%)
  • United States (24%)
  • Iceland (13%)
  • Germany (13%)
  • Lithuania (4%)
  • Canada (4%)
  • Ireland (2%)
  • Chile (2%)
  • Finland (2%)

Industry Focus

  • Information Technology
  • E-commerce
  • Software
  • Health Care
  • Medical Device
  • Medical
  • Gaming
  • Online Games
  • Pc Games
  • Android
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Novator frequently co-invest with?

Speedinvest
Europe, Wien, Austria, Vienna
Co-Investments: 3
LVP
Europe, England, United Kingdom, London
Co-Investments: 5
RTP Global
Europe, England, United Kingdom, London
Co-Investments: 3
General Catalyst
North America, Massachusetts, United States, Cambridge
Co-Investments: 11
SoftBank Vision Fund
Europe, England, United Kingdom, London
Co-Investments: 3
White Star Capital
North America, New York, United States, New York
Co-Investments: 3
Makers Fund
North America, California, United States, San Francisco
Co-Investments: 3
Burda Principal Investments
Europe, Bayern, Germany, Munich
Co-Investments: 4
Northzone
Europe, England, United Kingdom, London
Co-Investments: 4
Firstminute Capital
Europe, England, United Kingdom, London
Co-Investments: 3

Which angels does Novator often collaborate with?

LF
Europe, England, United Kingdom, London
Shared Deals: 2
CB
Europe, England, United Kingdom, London
Shared Deals: 1
MM
North America, Texas, United States, Houston
Shared Deals: 1
IP
Europe, Southern Finland, Finland, Helsinki
Shared Deals: 2
HV
Europe, Gullbringusysla, Iceland, Reykjavík
Shared Deals: 2
AL
Europe, England, United Kingdom, London
Shared Deals: 2
PH
Europe, England, United Kingdom, London
Shared Deals: 2
DH
Europe, Gullbringusysla, Iceland, Reykjavík
Shared Deals: 2
ML
North America, California, United States, San Francisco
Shared Deals: 1
AP
North America, New York, United States, New York
Shared Deals: 1

What are some of recent deals done by Novator?

Numan

London, England, United Kingdom

Numan provides digital health services, offering treatments for various conditions and personalized health support.

ConsultingHealth CareHealth Diagnostics
Series BJul 16, 2025
Amount Raised: $29,471,219
Steel City Interactive

Sheffield, Sheffield, United Kingdom

Steel City Interactive develops gaming.

GamingOnline Games
Series UnknownMay 13, 2024
Amount Raised: $18,838,305
Nord Security

Vilnius, Vilniaus Apskritis, Lithuania

Nord Security operates as an internet privacy and security provider for individuals and businesses.

Cyber SecurityNetwork SecurityPrivacy
Private EquitySep 28, 2023
Amount Raised: $100,000,000
Better.com

New York, New York, United States

Better.com is a homeownership journey platform that utilizes technology to change the way people buy and own a home.

Consumer LendingFinTechLendingMortgagePropTechReal Estate
Post Ipo EquityAug 23, 2023
Amount Raised: $37,000,000
Klang Games

Berlin, Berlin, Germany

Klang Games is an independent game development studio that develops next generation games.

AndroidGamingInformation TechnologyiOSPC GamesProduct DesignSoftware
Series CJul 6, 2022
Amount Raised: $41,000,000
Sidekick Health

Reykjavík, Gullbringusysla, Iceland

Sidekick is a patient-centric digital care platform that is scalable across a wide range of chronic illnesses.

Health CareHealth DiagnosticsMedicalMedical DeviceMobile
Series BMay 5, 2022
Amount Raised: $55,000,000
Olive

Vancouver, British Columbia, Canada

AI technology / business consulting

Artificial Intelligence (AI)Enterprise SoftwareInformation TechnologyMachine LearningMarket ResearchProcurement
SeedApr 18, 2022
Amount Raised: $3,000,000
Nord Security

Vilnius, Vilniaus Apskritis, Lithuania

Nord Security operates as an internet privacy and security provider for individuals and businesses.

Cyber SecurityNetwork SecurityPrivacy
Private EquityApr 6, 2022
Amount Raised: $108,976,979
Sona

London, England, United Kingdom

Sona is a workforce management platform for frontline enterprises like care homes, restaurants, and hotels.

AppsEmploymentEnterprise SoftwareHuman ResourcesProductivity Tools
SeedMar 31, 2022
Amount Raised: $6,800,000
DNEG

London, England, United Kingdom

DNEG provides visual effects, animation, and stereo conversion services for the feature film and television industry.

AdvertisingDigital EntertainmentFilmMotion Capture
Private EquityFeb 6, 2022
Amount Raised: $400,000,000